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Selling your imaginary friend on eBay

46 sec read
11:00 AM | 3 December 2014
by Jim Compton-hall
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Georgia Horrocks, an advertising student from the School of Communication Arts 2.0, sold something a little different on eBay.

When faced with a brief to sell something costing less than £10 on eBay for as much as possible, Georgia Horrocks (studying at School of Communication Arts) put her imaginary friend Bernard up for sale.

This brilliant creative idea gained Georgia a lot of press attention from the likes of Metro, The Daily Mail and The Drum giving her a great start to her career (we'd be surprised if a few creative directors didn't get in touch with her after this).

And to take full advantage of their publicity, the girl and her imaginary friend further stoked the flames with another stunt. This time Bernard, sad that his friend had tried to sell him, decided to sell a photo album of he and Georgia on eBay (see some of the photos below).

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