This pop-up design work, from two years ago, by then Falmouth University graduate Emma Jackson (who is now a freelance illustrator) is simply fantastic. It's a wonderfully imaginative way to promote Fedrigoni's paper selection tool.
In Emma's own words, "this mail out book offers a brief escape from an everyday fast-paced environment. What appears at first to be a row of houses becomes an invitation into an imaginative world."
We love how she's ignored the temptation to create a blank piece that simply delivers the new paper selection and has instead opted for giving the audience an experience. This is likely to bring Fedrigoni to mind when thinking about paper selection.
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