Twitter Facebook Vimeo

CV Superstars – Dear Lisa Rudgers

40 sec read
15:04 PM | 12 March 2014
by Jim Compton-hall
   •       •   
Become an FR Writer

Lindsay Blackwell's "Dear Lisa Rudgers" job application campaign went viral and helped her to land a job in a digital agency.

A few years ago this campaign by Lindsay Blackwell went viral. Lindsay saw that the University of Michigan were advertising for a social media director and she decided to really go for it.

Instead of merely writing to an employer, Lindsay created a whole website dedicated to them. Instead of telling them she loves Michigan, she showed that she loves it. And instead of saying she was good with social media, she proved it with this campaign that picked up the attention of various news channels in the US and the thousands of other people who shared it.

As Lindsay puts it on her website, this story has a happy ending. Although she didn’t get the University of Michigan job, it’s no surprise that a digital agency picked her up pretty quickly.

More stories

  1. Failures wanted

    Course leader behind The Watford Creative Ad School, Tony Cullingham, explains why it's okay to fail at your GCSE's and how your adventure is just beginning.

  2. The Male Copywriter

    A proud nominee of the 2017 Webby Awards and a cult sensation in the creative realm, Lawson Clarke, aka the Male Copywriter, announced his freelancer status with a tongue-in-cheek domain name and an unconventional portfolio site.

  3. What is modern PR?

    Technology and media breakthroughs are forever rewriting the public relations rule book, Valerie Tan, explores what modern PR is today.

  4. Drama at university, is it worth an applause?

    Drama student Azan Ahmed answers the popular question. Is it worth studying drama at university?

  5. 10 ways to ace your Skype interview

    Do you have a Skype interview coming up? Pamela Dollesin has you covered with 10 tips to prepare for any Skype interview.

  6. Single life as a creative: get over the break up

    Have you been through the tragedy that is a creative team break up? We have the tips you need if you're in need of a new creative partner.

×