A few years ago this campaign by Lindsay Blackwell went viral. Lindsay saw that the University of Michigan were advertising for a social media director and she decided to really go for it.
Instead of merely writing to an employer, Lindsay created a whole website dedicated to them. Instead of telling them she loves Michigan, she showed that she loves it. And instead of saying she was good with social media, she proved it with this campaign that picked up the attention of various news channels in the US and the thousands of other people who shared it.
As Lindsay puts it on her website, this story has a happy ending. Although she didn’t get the University of Michigan job, it’s no surprise that a digital agency picked her up pretty quickly.
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