A few years ago this campaign by Lindsay Blackwell went viral. Lindsay saw that the University of Michigan were advertising for a social media director and she decided to really go for it.
Instead of merely writing to an employer, Lindsay created a whole website dedicated to them. Instead of telling them she loves Michigan, she showed that she loves it. And instead of saying she was good with social media, she proved it with this campaign that picked up the attention of various news channels in the US and the thousands of other people who shared it.
As Lindsay puts it on her website, this story has a happy ending. Although she didn’t get the University of Michigan job, it’s no surprise that a digital agency picked her up pretty quickly.
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.