Even the best creatives in the world need a little creative boost every now and then. So how do you think they’d react when they see this arrive on their desk? They’d love it of course.
This is Singapore designer Chew Lijuan’s creative piece of self-promotion. It’s a wonderful piece of self promotion for a number of reasons. Not least because it looks fantastic. But Lijuan also identified a need in her audience, the need to be creative. And by addressing that need, she guarantees that every single person that receives this will read every word and may remember the tips for years to come. Plus, bribing creatives with tea and chocolate always works.
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