Crystal's cookies make perfect delivery platform for CV and job application
Crystal Nunn, determined to bag a junior designer opening at We Are Social, made some cookies and sent them to the agency. And she got the job.
Alright, it wasn't that simple. Crystal did more than just a little baking. You see, it's not just about doing something quirky. Quirky may get you noticed but it won't necessarily get you an interview. Crystal put extreme thought, care, detail and hard-work into this.
Crystal spent two weeks developing her vegan cookie recipe using Beyond Dark chocolate as the main ingredient (probably because it is delicious but also because James Nester, Creative Director at We Are Social, is the Co-Founder of Beyond Dark). She then created the "Beyond Ideas" packaging for her cookies.
"The cookies were awesome, yes, but that alone wouldn’t land me a job at We Are Social, I had to up my game even more" said Crystal. "I decided to mimic the style of the Beyond Dark packaging, using the same colours, graphical devices, typeface and even the same tone of voice. The ‘Beyond Ideas’ brand was born."
Under the lid Crystal stuck a USB stick with her CV and portfolio on it. She wrapped the box, placed a hand-written label on the top and personally delivered it to the agency.
No more than an hour after the delivery, Graham Jenks (We Are Social's other Creative Director) was on Twitter thanking Crystal and asking her to come in and meet them. She went on to get the job. Beyond Dark also got in touch with Crystal and offered her free chocolate and a consultation role.
As this piece proves, if you show enough care and dedication to landing a position, not only will you stand out, you'll also be impressing people before your competition can say "here's my CV".
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