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Build the perfect account service intern with this creative LEGO CV

47 sec read
12:00 PM | 21 May 2014
by Jim Compton-hall
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Leah Bowman, a Communications student at Northwestern University, wanted to beat the competition for a summer placement. So instead of sending off a regular ol' CV to hundreds of agencies, Leah spent a weekend playing with LEGO. Obviously.

Leah designed a little LEGO version of herself online and then found the pieces she needed by rummaging through her dad's bucket of LEGO. Using her “extremely basic graphic design ‘skills’” and a trial of Adobe Photoshop, she produced the poster and packaging labels. Those labels are customised to the colour scheme of the agencies she sent them to.

Within hours, America was talking about Leah Bowman's LEGO piece. Reddit went wild for it when she posted the pictures and the whole thing went viral. Leah picked up loads of press attention, grabbed some interviews, got some great advice from advertising professionals and ultimately landed a position at Energy BBDO in Chicago (where she is due to start next month).

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