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An army of 400 action figures – the most epic promotional piece ever made?

1 min, 3 sec read
14:00 PM | 23 September 2014
by Jim Compton-hall
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Jens Lennartsson, a photographer from Sweden, has created this truly amazing self-promotional piece. It's an army of 400 action figure versions of Jens that were sent out to agencies, magazines and generally people who were producing great work.

Knowing that,  if he wanted to catch the eye of an art director or art buyer,  he needed something more than just a standard portfolio is what drove Jens to create this wonderful set of figures. So employing a team of creatives and a manufacturer, they set out to make something that would instantly bring Jens Lennartsson Photography to the attention of it's recipients, that people would want to keep on their desk and want to share with others. The result was GI Jens.

The result is a spectacular stand out piece of self promotion against the crowds of portfolios that come through the doors of every agency. Of course, you don't have to spend this much time and money to stand out (though it's probably not a bad investment), the larger lesson is to just go out and do something different and exciting. You'll be sure to impress some agencies and employers.


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