Twitter Facebook Vimeo

An army of 400 action figures – the most epic promotional piece ever made?

1 min, 3 sec read
14:00 PM | 23 September 2014
by Jim Compton-hall
   •       •    Watch later
Want your writing featured?

Jens Lennartsson, a photographer from Sweden, has created this truly amazing self-promotional piece. It's an army of 400 action figure versions of Jens that were sent out to agencies, magazines and generally people who were producing great work.

Knowing that,  if he wanted to catch the eye of an art director or art buyer,  he needed something more than just a standard portfolio is what drove Jens to create this wonderful set of figures. So employing a team of creatives and a manufacturer, they set out to make something that would instantly bring Jens Lennartsson Photography to the attention of it's recipients, that people would want to keep on their desk and want to share with others. The result was GI Jens.

The result is a spectacular stand out piece of self promotion against the crowds of portfolios that come through the doors of every agency. Of course, you don't have to spend this much time and money to stand out (though it's probably not a bad investment), the larger lesson is to just go out and do something different and exciting. You'll be sure to impress some agencies and employers.


Have you done something out of the ordinary to get a job? Tell us about it and we might feature you on FutureRising.

Please log in or sign up before participating in the conversation.

More stories

  1. Job hunting tactics you need to know

    We all know that job hunting can be daunting and a tad tedious, so I've gathered a couple of tips you can apply when on the hunt.

  2. Awkward things clients say that drive you crazy

    We've gathered some of the worst/hilarious/awkward things clients say to get it all out of your system in one fail swoop.

  3. Distractions and focus

    In this two-part piece, I'll help you focus on identifying the industry, company and role that will enable you to realise your potential.

  4. Must-have skills for every graduate

    Before you leave university, make sure you have developed these skills to show future employers.

  5. Portfolio Porn

    Take a look at the these irresistibly creative portfolio designs for some serious inspiration.

  6. FutureRising's playlist: Walking to work

    For this week's playlist in our Spotify series, we're the soundtrack to your journey to the office, it's the 'Walking to Work' playlist.

×