Twitter Facebook Vimeo

An army of 400 action figures – the most epic promotional piece ever made?

1 min, 3 sec read
14:00 PM | 23 September 2014
by Jim Compton-hall
   •       •    Watch later
Become an FR Writer

Jens Lennartsson, a photographer from Sweden, has created this truly amazing self-promotional piece. It's an army of 400 action figure versions of Jens that were sent out to agencies, magazines and generally people who were producing great work.

Knowing that,  if he wanted to catch the eye of an art director or art buyer,  he needed something more than just a standard portfolio is what drove Jens to create this wonderful set of figures. So employing a team of creatives and a manufacturer, they set out to make something that would instantly bring Jens Lennartsson Photography to the attention of it's recipients, that people would want to keep on their desk and want to share with others. The result was GI Jens.

The result is a spectacular stand out piece of self promotion against the crowds of portfolios that come through the doors of every agency. Of course, you don't have to spend this much time and money to stand out (though it's probably not a bad investment), the larger lesson is to just go out and do something different and exciting. You'll be sure to impress some agencies and employers.


Have you done something out of the ordinary to get a job? Tell us about it and we might feature you on FutureRising.

Please log in or sign up before participating in the conversation.

More stories

  1. FutureRising's playlist: Office Romance

    For this week's playlist in our Spotify series, we're the soundtrack to help your love life at work with the 'Office Romance' playlist.

  2. Artist Anna Lomax combines the bold and the beautiful

    Anna Lomax, artist and designer combines weird and wonderful objects to complete her vision.

  3. I am not a robot

    The best way to prove you are 'Not a Robot' is to prove you are 'a Human' - that's the message these students want to send.

  4. What makes a great cover letter?

    Cover letters are vital in applications. It’s one of the first things employers see, so you must make yourself stand out. How can you do that?

  5. How to stand out at your internship

    You have finally been accepted for your dream internship, but how do you stand out from the crowd?

  6. How can I put my CV onto one page?

    Employers look for one page CVs so we have compiled top tips to help you easily shorten your CV.

×