Self-branding - the most important brand
Applying for jobs can be a frustrating process. But before you begin, there’s one thing that can set you apart from other candidates - your own brand.
Whether you're applying for jobs, or presenting at a conference, if you don't know why you should be considered or heard over someone else, don't bother with it. This is the harsh guideline that will motivate you to do what others may not, and make you that exceptional candidate.
When applying for a job, ask yourself what crucial factor separates you from the hundreds of other applicants? What is that one skill that you have to show off?
Use this skill to design your CV and make it so evident that employers cannot afford to ignore it. Start by asking yourselves the following questions of your current CV:
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