Twitter Facebook Vimeo

Scattered narratives

2 min, 41 sec read
13:00 PM | 6 April 2017
by Jeremy Garner
   •       •   
Become an FR Writer

With attention spans getting ever shorter, Jeremy Garner, Creative Director at OgilvyOne, asks how advertisers can keep you tuning in.

Jeremy Garner, Creative Director, OgilvyOne

Considering I’m meant to have an average attention span of eight seconds (according to much-discussed research commissioned by Microsoft), the recent 43-page Adobe mobile technology report ‘Touching the infinite’ made for interesting reading.

Not least the point that the average user checks their smartphone 85 times a day.
‘Is that all?’ was my initial reaction.

Just think of your journey to work today. If you commute, how many of your fellow passengers had their faces glued to their phones? And, of those who didn’t and were reading, talking, thinking or looking out of the window, how many habitually checked their mobile devices every few minutes?

If not all, then most, right?

More stories

  1. The Male Copywriter

    A proud nominee of the 2017 Webby Awards and a cult sensation in the creative realm, Lawson Clarke, aka the Male Copywriter, announced his freelancer status with a tongue-in-cheek domain name and an unconventional portfolio site.

  2. What is modern PR?

    Technology and media breakthroughs are forever rewriting the public relations rule book, Valerie Tan, explores what modern PR is today.

  3. Drama at university, is it worth an applause?

    Drama student Azan Ahmed answers the popular question. Is it worth studying drama at university?

  4. 10 ways to ace your Skype interview

    Do you have a Skype interview coming up? Pamela Dollesin has you covered with 10 tips to prepare for any Skype interview.

  5. Single life as a creative: get over the break up

    Have you been through the tragedy that is a creative team break up? We have the tips you need if you're in need of a new creative partner.

  6. 'How she leads': women empowerment

    Kristen Berkeley talks about her new series about her women empowerment series on Youtube, 'How she leads', which aims to shine light and appreciation on career women, to inspire others.

×