Say yes to no
Teaming up with Tinder to get the government to recognise a verbal 'no' as legal grounds for rape charges.
In an innovative and thought-provoking creative campaign, Berghs School of Communication students Petter Swanberg, Martin Noreby, and Simon Lublin created an idea using Tinder to get the US government to recognise a verbal ‘no’ as legal grounds for rape charges.
Currently, in over half of US states, the legal definition of rape still requires the use of physical force for conviction.
The campaign is based on the act of explicitly saying ‘Yes’ or ‘No’ to potential matches when using Tinder, and asks how 'Tinder, being America’s largest dating community, take a bigger responsibility outside their own app, and make a ‘No’ mean ‘No’ in real life too?'
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