Twitter Facebook Vimeo

Powering Rio's favelas

1 min, 1 sec read
17:00 PM | 30 June 2017
by Matt Oster
   •       •   
Become an FR Writer

Rio di Janeiro’s favelas can’t afford dependable electricity but students at the School of Communication Arts have the answer.

Two-thirds of the 1.4 million people living in Rio di Janeiro’s favelas can’t afford dependable electricity.

People are having to risk their lives for electricity. They’re forced to take electricity from the power lines above, and store it in car batteries.

Adam Rodi (Art Director), Mathias Trads (Copywriter), students from SCA had an award-winning idea to solve Rio's issue.

Since around 3.5 million fans were expected to fill up Brazil’s 12 stadiums for the 2014 World Cup, the students came up with “Passion is Power”.

More stories

  1. Failures wanted

    Course leader behind The Watford Creative Ad School, Tony Cullingham, explains why it's okay to fail at your GCSE's and how your adventure is just beginning.

  2. The Male Copywriter

    A proud nominee of the 2017 Webby Awards and a cult sensation in the creative realm, Lawson Clarke, aka the Male Copywriter, announced his freelancer status with a tongue-in-cheek domain name and an unconventional portfolio site.

  3. What is modern PR?

    Technology and media breakthroughs are forever rewriting the public relations rule book, Valerie Tan, explores what modern PR is today.

  4. Drama at university, is it worth an applause?

    Drama student Azan Ahmed answers the popular question. Is it worth studying drama at university?

  5. 10 ways to ace your Skype interview

    Do you have a Skype interview coming up? Pamela Dollesin has you covered with 10 tips to prepare for any Skype interview.

  6. Single life as a creative: get over the break up

    Have you been through the tragedy that is a creative team break up? We have the tips you need if you're in need of a new creative partner.

×