Powering Rio's favelas
Rio di Janeiro’s favelas can’t afford dependable electricity but students at the School of Communication Arts have the answer.
Two-thirds of the 1.4 million people living in Rio di Janeiro’s favelas can’t afford dependable electricity.
People are having to risk their lives for electricity. They’re forced to take electricity from the power lines above, and store it in car batteries.
Adam Rodi (Art Director), Mathias Trads (Copywriter), students from SCA had an award-winning idea to solve Rio's issue.
Since around 3.5 million fans were expected to fill up Brazil’s 12 stadiums for the 2014 World Cup, the students came up with “Passion is Power”.
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