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Pokémon Go: Staring into the void - the void is ‘super-effective’

7 min, 13 sec read
15:30 PM | 5 August 2016
by Mon Yeu Chan
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As Pokémon Go continues to send people chasing their dreams of becoming the next Pokémon master, let’s pause and reflect on the reasons for this game’s success and what it may potentially mean for the future of Augmented Reality and Virtual Reality.

As Pokémon Go continues to send people chasing their dreams of becoming the next Pokémon master, let’s pause and reflect on the reasons for this game’s success and what it may potentially mean for the future of AR and VR.

By now you would have heard of the Pokémon craze called ‘Pokémon GO’ - a smart phone augmented reality game that has surpassed the number of downloads of the mega dating app Tinder within just two days after its launch in the US. Stories of its success and its widespread influence on the population can easily be measured by the surge of internet memes and News stories of people wandering off cliffs to catch a certain rare Pikachu. From a marketing perspective, to say Pokémon Go is ‘super-effective’ may be a slight understatement.

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