Pokémon Go: Staring into the void - the void is ‘super-effective’
As Pokémon Go continues to send people chasing their dreams of becoming the next Pokémon master, let’s pause and reflect on the reasons for this game’s success and what it may potentially mean for the future of Augmented Reality and Virtual Reality.
As Pokémon Go continues to send people chasing their dreams of becoming the next Pokémon master, let’s pause and reflect on the reasons for this game’s success and what it may potentially mean for the future of AR and VR.
By now you would have heard of the Pokémon craze called ‘Pokémon GO’ - a smart phone augmented reality game that has surpassed the number of downloads of the mega dating app Tinder within just two days after its launch in the US. Stories of its success and its widespread influence on the population can easily be measured by the surge of internet memes and News stories of people wandering off cliffs to catch a certain rare Pikachu. From a marketing perspective, to say Pokémon Go is ‘super-effective’ may be a slight understatement.
Not a member? You're missing out.
Join our careers network of students, teachers and
professionals to get your daily dose of advice.
Publishing your first book with an unsolicited manuscript
Want to publish your book but you don't have a solicited manuscript? We have listed the publishing houses that accept unsolicited manuscripts, organised by genre.
How to be seen
Graphic designer, Christine Johnson, shows us a different perspective to self-promotion with a pair of eye-catching wooden sunglasses she designed.
Students response to gender inequality in Europe
AdVenture is a competition in response to a brief for the European Women's Lobby and gender equality. Team Tortoise from Leeds College of Arts (UK) won the competition in 2017 with their campaign, 'What are you laughing at?'.
Everything you need to know about studying creative digital arts
Creative digital arts student, Rachael Rampat, delves into what to expect from studying the course.
5 red flags you’re burning out at work
Work is a huge part of our lives, but you can’t let it take over. Look out for these five red flags and how to avoid and fix them.
Creative developer’s cubic portfolio
Alex Motzenbecker, a Creative Developer from New York neatly promotes his collection of work and skills.