IPA AdSchool and AdAcademy
If you’re looking to do something different this summer, you should apply to the IPA’s AdSchool and AdAcademy to explore the world of advertising.
Don’t just follow the crowd. If you’re looking to do something different this summer, apply to the IPA AdSchool and AdAcademy to explore the fast-paced, dynamic and ever-changing world of advertising.
There’s more to advertising than meets the eye. Our industry landscape is changing, and so are the people we hire.
As our world becomes more and more digital, the advertising, media and marketing communications industry prides itself on being ahead of the curve. We are instrumental in developing innovative technology and discovering how it can work for our clients. We push boundaries. We break rules. With digital now accounting for well over 25% of total ad spend, this means that the tech skills to do this are very much in demand – not that this means you have to have been coding since you were three but that you have a passion for digital within you, be it back-end developing or exploring how to make your TV ad more socially engaging. Creativity has moved its boundaries.
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The behavioural shift: 3 key challenges for branding
Diana Dobrin, a recent UCL graduate explores the behavioural economics that brands use to capture people minds and buying habits.
The Little White Lies Guide to Making Your Own Movie in 39 Steps
We take a look at Matthew Thrift’s guide to making your own movie using tools you already have in just 39 steps.
Creating a CV the Disney way
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Working in Qatar compared to England
Azan Ahmed, who has worked in both England and Qatar, shares some difference between the day-to-day life and work culture.
Course leader behind The Watford Creative Ad School, Tony Cullingham, explains why it's okay to fail at your GCSE's and how your adventure is just beginning.
The Male Copywriter
A proud nominee of the 2017 Webby Awards and a cult sensation in the creative realm, Lawson Clarke, aka the Male Copywriter, announced his freelancer status with a tongue-in-cheek domain name and an unconventional portfolio site.