Don’t just follow the crowd. If you’re looking to do something different this summer, apply to the IPA AdSchool and AdAcademy to explore the fast-paced, dynamic and ever-changing world of advertising.
There’s more to advertising than meets the eye. Our industry landscape is changing, and so are the people we hire.
As our world becomes more and more digital, the advertising, media and marketing communications industry prides itself on being ahead of the curve. We are instrumental in developing innovative technology and discovering how it can work for our clients. We push boundaries. We break rules. With digital now accounting for well over 25% of total ad spend, this means that the tech skills to do this are very much in demand – not that this means you have to have been coding since you were three but that you have a passion for digital within you, be it back-end developing or exploring how to make your TV ad more socially engaging. Creativity has moved its boundaries.
The advertising industry is actively looking for those bedroom coders and java geniuses. But we are also seeking those with creative hearts and strategic minds. We want the people who can imagine the big ideas and those who can create them.
We are looking for the fresh new influx of talent – analysts, relationship builders, digital designers. We’re looking for people who want to explore human behaviours, to work with the top media owners in the business, and those who want to do the very best work possible for their client. We’re looking for passion and curiosity; for those with an eye for design and a way with words. If this sounds like you, we want to meet you and the IPA AdSchool and AdAcademy are the perfect introduction.
The IPA (Institute of Practitioners in Advertising) is the trade association for nearly 300 of the UK’s best agencies and talent is always top of our agenda. This is a great time to join us – the number of under 25s in IPA agencies was up nearly 10% last year to 3,900 (which, out of the 20,000 people in IPA membership, isn’t bad!). In addition, out of the 323 interns/placements in IPA member agencies last year, over 10% came through the IPA’s programmes.
We have been running summer placement programmes for eight years but this year we’re doing things a little differently. The IPA AdSchool is our foundation course for penultimate year students, allowing them to spend six weeks rotating around three leading London agencies – a fortnight in each. This is a really unique chance to explore the clients, cultures and work of three very different agencies, as well as gathering three times the amount of contacts, which is invaluable. Students also attend evening sessions with industry luminaries – a wonderful chance to listen, learn and ask any burning questions to the best and brightest minds in adland. Students will receive a prize sum upon completion of the programme.
If you’re a little further on in your academic career and you’re in your final year or have graduated from university, then the IPA AdAcademy is the perfect fit for you. This is eight weeks in one of the best agencies in the country, working on real campaigns and real briefs. Some of our past students have even had their work made into national campaigns. Students also attend the evening sessions with industry top dogs, as well as working on group and individual projects. This will give you a truly enviable body of work come graduation from the programme and will really impress at interview.
If you need any more convincing, of the hundreds of students we’ve had through our doors over 70% are now gainfully employed within the industry. Added to this, nearly every graduate from last year’s programme gained either a full time contract or an extended placement.
This piece was written by Helen Limbrey, IPA
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