Twitter Facebook Vimeo

You won't believe OLFA's intricate paper pop-up shop

1 min, 14 sec read
9:00 AM | 24 April 2014
by Jim Compton-hall
   •       •    Watch later
Want your writing featured?

OLFA, a producer of cutting tools, wanted to do something special to celebrate the 57th anniversary of the world's first snap-off blade cutter. 

Teaming up with Ogilvy, OLFA created a pop-up shop made entirely out of paper. But think intricate regal decorations rather than childish paper hats. The design and execution is pretty mind-blowing and the attention to detail is stunning. Even the text is cut from paper and the staff are wearing paper accessories. And every piece of paper was cut using OLFA's products, creating the perception that any OLFA cutter can build greatness.

Two thousand people visited the exhibition in just one week and sales of OLFA cutters were 200% higher compared to normal shops. Plus, the exhibition ignited people's interest in the art of paper cutting and videos from experts and amateurs have started popping up all over the internet. 

And to think, all of this was created by a brand that sells cutting tools. Sometimes the answer is simply to think of the most epic thing that can be achieved with your products. The impressive nature will intrigue people and encourage them to engage with your brand.

Cut to Build has been nominated for a D&AD pencil for best Brand Experience & Environment in the branding category.

Credits

Agency: Ogilvy, Bangkok
Account Manager: Phawit Chitrakorn
Art Directors: Nopadol Srikieatikajohn, Prasit Naksringam, Puripong Limwanatipong, Wisit Lumsiricharoenchoke
Copywriters: Krai Kittikorn, Kris Garford Spindler, Puripong Limwanatipong, Thanachai Shavitranuruk
Executive Creative Director: Wisit Lumsiricharoenchoke
Graphic Designer: Patcharapon Puntiptawee

Please log in or sign up before participating in the conversation.

More stories

  1. Big and bold: Graphic designer creates CV with a twist

    This graphic designer's reinvented CV and portfolio will make you rethink your own.

  2. Donut trickery lands guy 10 job interviews

    Lukas Yla set out to bag his dream tech job a little differently to how most of us would do it by sending tech giants a box of donuts.

  3. Five quick job application tips to remember

    Abed Lame, a sixth form college student at St. Charles, writes about his five top tips for students looking to get on the job ladder or looking to apply for apprenticeships.

  4. When I’m A Dad

    Tom Anders, an ex advertising student from the University of Lincoln won himself a D&AD Black Pencil in 2015, thanks to his heart warming entry 'When I'm A Dad'.

  5. 5 tips to help you cope with finding a placement

    Matt Adams, an advertising student at Bournemouth University, shares his top tips for people looking for work placements.

  6. We Wish you a Merry Critmas

    #MerryCritmas: Save A Turkey, Roast a Creative. This Christmas professionals in the advertising industry are giving the gift of a portfolio crit to all those in needs.

×