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You won't believe OLFA's intricate paper pop-up shop

1 min, 14 sec read
9:00 AM | 24 April 2014
by Jim Compton-hall
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A stunning pop-up shop shows that thinking big and epic can be key to driving sales and engaging audiences.

OLFA, a producer of cutting tools, wanted to do something special to celebrate the 57th anniversary of the world's first snap-off blade cutter. 

Teaming up with Ogilvy, OLFA created a pop-up shop made entirely out of paper. But think intricate regal decorations rather than childish paper hats. The design and execution is pretty mind-blowing and the attention to detail is stunning. Even the text is cut from paper and the staff are wearing paper accessories. And every piece of paper was cut using OLFA's products, creating the perception that any OLFA cutter can build greatness.

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