Twitter Facebook Vimeo

Wrong Direction

15 sec read
8:03 AM | 5 September 2013
by Jim Compton-hall
   •       •    Watch later
Become an FR Writer

As if their music, inflated sense of self-importance and smug faces weren't bad enough. One Direction now have their very own stinky fragrance. That in itself isn't that annoying so, of course, they have to have a stupid TV advert to go alongside it.

Credits 
Agency: Cake
Creative Director: Mark Whelan

More stories

  1. FutureRising's playlist: Office Romance

    For this week's playlist in our Spotify series, we're the soundtrack to help your love life at work with the 'Office Romance' playlist.

  2. Artist Anna Lomax combines the bold and the beautiful

    Anna Lomax, artist and designer combines weird and wonderful objects to complete her vision.

  3. I am not a robot

    The best way to prove you are 'Not a Robot' is to prove you are 'a Human' - that's the message these students want to send.

  4. What makes a great cover letter?

    Cover letters are vital in applications. It’s one of the first things employers see, so you must make yourself stand out. How can you do that?

  5. How to stand out at your internship

    You have finally been accepted for your dream internship, but how do you stand out from the crowd?

  6. How can I put my CV onto one page?

    Employers look for one page CVs so we have compiled top tips to help you easily shorten your CV.

×