Twitter Facebook Vimeo

Wieden + Kennedy's long lost first adverts

34 sec read
10:08 AM | 28 March 2014
by Jim Compton-hall
   •       •   
Become an FR Writer

This is the origins of one of the greatest independent agencies in the world, Wieden + Kennedy. They're very first adverts have been found.

Ever wondered what Wieden + Kennedy's first ever adverts were? Well here they are in all their glory (they also happen to be Nike's first nationally broadcast ads in the US).

According to Wieden + Kennedy, two out of three of the above ads had been previously lost (W+K's digital librarian has been searching for them ever since she started working at the agency) until they were uncovered days ago.

The ads were created by a tiny team (we bet they didn't have their own digital librarian then), which of course included Dan Wieden and David Kennedy, and were shot and cut within just a few weeks before airing during the New York City Marathon.

More stories

  1. The wug life of a linguist

    Linguistic Graduate, Valerie Tan, delves into what life is like as a linguist in and out of university.

  2. Let your voice ‘BeHeard’ with VocaliD

    Ad students created a campaign ‘BeHeard’ to help create unique vocal personas for mute people.

  3. Lazy CVs destroy job seekers’ chances of landing dream jobs

    Job seekers aren’t landing jobs because they don’t spend enough time on their CV.

  4. Distractions and focus part 2

    Donald Fogarty, FutureRising’s Co-Founder, finishes his advice on staying focused on your role in the creative industries to reach your potential.

  5. How to doodle online

    Creative company, HAWRAF, does all things creative and they have a quirky website to go with their ideas.

  6. Is journalistic objectivity possible in today’s society?

    Journalism graduate, Tijen Butler, debates whether journalistic objectivity is possible in the western news environment, with the 24-hour news cycle.

×