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Wieden + Kennedy's long lost first adverts

34 sec read
10:08 AM | 28 March 2014
by Jim Compton-hall
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This is the origins of one of the greatest independent agencies in the world, Wieden + Kennedy. They're very first adverts have been found.

Ever wondered what Wieden + Kennedy's first ever adverts were? Well here they are in all their glory (they also happen to be Nike's first nationally broadcast ads in the US).

According to Wieden + Kennedy, two out of three of the above ads had been previously lost (W+K's digital librarian has been searching for them ever since she started working at the agency) until they were uncovered days ago.

The ads were created by a tiny team (we bet they didn't have their own digital librarian then), which of course included Dan Wieden and David Kennedy, and were shot and cut within just a few weeks before airing during the New York City Marathon.

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