Here's a campaign you may have seen play out over the last few months. This humorous online campaign was launched in response to the British government considering a "Please don't come to Britiain, you won't like it here" campaign aimed towards Romanians and other Europeans. Romania's leading newspaper, Gândul, were behind the work.
The work consisted of a series of fantastic online posters (see below) that were release across Facebook. As these exploded, Gândul started allowing all Romanians to write their own headlines and brought in a system whereby Romanians could offer spare beds and sofas to visiting Brits, and companies could offer them job vacancies.
The results of this campaign were incredible. Check out the video above to see them all, but the best ones are:
- With zero media budget, they scored millions upon millions worth of coverage.
- Gândul readership increased by 30%.
- The British government cancelled their stupid campaign.
This campaign has just picked up a Gold Award at AdStars, an advertising awards festival in Asia, and is a shoe in for plenty more awards over the coming year.
Agency: GMP Advertising, Bucharest
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