Here's a campaign you may have seen play out over the last few months. This humorous online campaign was launched in response to the British government considering a "Please don't come to Britiain, you won't like it here" campaign aimed towards Romanians and other Europeans. Romania's leading newspaper, Gândul, were behind the work.
The work consisted of a series of fantastic online posters (see below) that were release across Facebook. As these exploded, Gândul started allowing all Romanians to write their own headlines and brought in a system whereby Romanians could offer spare beds and sofas to visiting Brits, and companies could offer them job vacancies.
The results of this campaign were incredible. Check out the video above to see them all, but the best ones are:
- With zero media budget, they scored millions upon millions worth of coverage.
- Gândul readership increased by 30%.
- The British government cancelled their stupid campaign.
This campaign has just picked up a Gold Award at AdStars, an advertising awards festival in Asia, and is a shoe in for plenty more awards over the coming year.
Agency: GMP Advertising, Bucharest
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.