Why aren't you buying Hive?
The recent campaign for Hive, a British Gas service that allows you to control your heating remotely has been pasted across the London Underground.
If you've been to London recently then you've probably seen this campaign for Hive. It's literally all over the underground. There's also this animated TV spot that seems to assume that the only reason that you're not out doing crazy, fun, irrelevant things is because you're stuck at home all day controlling your heating manually (like a chump).
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