Toby Syer explains how early influences in English class have helped shape his future career ambition to work in advertising as a creative.
By Toby Syer, one half of the creative team Toby & Naomi.
“Yeah that sounds fun”
And that’s why.
Ok, so it wasn’t quite that simple, but picking something that I thought might be fun and interesting was a pretty big part of how I ended up doing a creative degree.
So how come I thought advertising would be fun? Well it all started back in the days of high school English lessons. We did a section that was essentially media studies (I have no idea why or how) and we focussed on the Casino Royale trailer. We used all the film jargon and shiny media words and it was really interesting. A nice break from The Catcher in the Rye and poetry.
So after enjoying that so much I took up media studies at A-level. And English language. And Physics. In case you hadn’t guessed, I still hadn’t decided what I wanted to do. I just did things that interested me. And if you’re looking for interesting things to study, try physics. It’s mind blowing. But I digress. In media we looked at lots of mediums, games, films, TV and of course advertising. We did a whole study on gender roles in the Lynx advertising by BBH, of course in Lynx advertising, women are powerless, sexy objects. Shocker. But media was still a fun subject. And we got to watch the wire. Bonus.
The next step, from further to higher education was when I decided that advertising was the way for me to go. I was looking at the giant UCAS list of available subjects, got all the way down to Advertising: Creative (yeah, it was alphabetical) and that was my “yeah, that sounds fun” moment. So I applied, interviewed, exam’d and then started at Bucks the next September and began my journey into ad land.
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