By Toby Syer, one half of the creative team Toby & Naomi.
“Yeah that sounds fun”
And that’s why.
Ok, so it wasn’t quite that simple, but picking something that I thought might be fun and interesting was a pretty big part of how I ended up doing a creative degree.
So how come I thought advertising would be fun? Well it all started back in the days of high school English lessons. We did a section that was essentially media studies (I have no idea why or how) and we focussed on the Casino Royale trailer. We used all the film jargon and shiny media words and it was really interesting. A nice break from The Catcher in the Rye and poetry.
So after enjoying that so much I took up media studies at A-level. And English language. And Physics. In case you hadn’t guessed, I still hadn’t decided what I wanted to do. I just did things that interested me. And if you’re looking for interesting things to study, try physics. It’s mind blowing. But I digress. In media we looked at lots of mediums, games, films, TV and of course advertising. We did a whole study on gender roles in the Lynx advertising by BBH, of course in Lynx advertising, women are powerless, sexy objects. Shocker. But media was still a fun subject. And we got to watch the wire. Bonus.
The next step, from further to higher education was when I decided that advertising was the way for me to go. I was looking at the giant UCAS list of available subjects, got all the way down to Advertising: Creative (yeah, it was alphabetical) and that was my “yeah, that sounds fun” moment. So I applied, interviewed, exam’d and then started at Bucks the next September and began my journey into ad land.
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.