Twitter Facebook Vimeo

What motivates you?

7 min, 56 sec read
23:00 PM | 9 September 2015
by Adam Oldfield
   •       •   
Become an FR Writer

Gemma Germains, founder of WellMAdeStudio talks about the importance of finding what it is that motivates you as there are no patterns, no formula, no control over our survival and success.

What motivates you, by Gemma Germains

This may be the last thing you need to hear right now, but someone has to say it. We, the people who hire, can’t distinguish one of you from the other. You’re just a cluster of incredibly talented young people. It hurts to hear it and it hurts to say it.

Before I go on, let me clear a few things up. Your education is world class. A bit pricey perhaps, but internationally renowned none the less. There have never been more opportunities for your continuous, lifelong learning. Nor has there been more knowledge for you to consume as you develop a talent that contributes £7.4 billion pounds a year to the UK’s economy. You’re about to step onto the bottom rung of the top most ladder. This faceless-ness you’re afflicted with is neither the fault of your education, nor the UK’s spluttering economy. We set the trends and then we buck them.

More stories

  1. Failures wanted

    Course leader behind The Watford Creative Ad School, Tony Cullingham, explains why it's okay to fail at your GCSE's and how your adventure is just beginning.

  2. The Male Copywriter

    A proud nominee of the 2017 Webby Awards and a cult sensation in the creative realm, Lawson Clarke, aka the Male Copywriter, announced his freelancer status with a tongue-in-cheek domain name and an unconventional portfolio site.

  3. What is modern PR?

    Technology and media breakthroughs are forever rewriting the public relations rule book, Valerie Tan, explores what modern PR is today.

  4. Drama at university, is it worth an applause?

    Drama student Azan Ahmed answers the popular question. Is it worth studying drama at university?

  5. 10 ways to ace your Skype interview

    Do you have a Skype interview coming up? Pamela Dollesin has you covered with 10 tips to prepare for any Skype interview.

  6. Single life as a creative: get over the break up

    Have you been through the tragedy that is a creative team break up? We have the tips you need if you're in need of a new creative partner.