Virtual reality is bringing us to our own reality
Recently virtual reality technology and 360 videos have become a big thing for brands around the world. Frederico Roberto takes a look at their impact and how it will bring us closer to brands.
In the past few weeks, VR technology and 360 videos made a huge splash in the world of brands. Apple and U2 kickstarted the Vrse app during the band’s tour also including several other experiences like films and documentaries.
Facebook now incorporates 360 videos that work seamlessly with or without a third party tool (VR goggles or Google Cardboard for instance) using mobile phones’ gyroscopes; Google’s Youtube is releasing its entire video library (!) with the 360 functionality, opening the Pandora box for future content.
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