Who didn't see this coming? After last year's show and dance (or lack off) about having a "stripped back" advert, Waitrose went back to the expensive stuff this year. It was bound to happen. The novelty of 2012's passive aggression (seemingly aimed more at their sister store, John Lewis, than anyone else) wasn't going to work more than once.
But I wasn't expecting Waitrose to come out with two adverts. I can only imagine how that conversation went "Well, our credibility is damaged anyway, we might as well go all out".
As a huge advocate of the brand and former Waitrose partner, I have impossibly high standards when it comes to Waitrose advertising. But I can't be the only person who thinks that these adverts are just meh. Don't just say you're telling a story, actually tell one. Waitrose's advert from Christmas 2009 was great. Let's see more of that.
Agency: BBH London
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