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Two servings of Waitrose hypocrisy

46 sec read
12:16 PM | 11 November 2013
by Jim Compton-hall
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Who didn't see this coming? In a move that directly undercuts their ad last year, Waitrose goes all out this Christmas.

Who didn't see this coming? After last year's show and dance (or lack off) about having a "stripped back" advert, Waitrose went back to the expensive stuff this year. It was bound to happen. The novelty of 2012's passive aggression (seemingly aimed more at their sister store, John Lewis, than anyone else) wasn't going to work more than once.

But I wasn't expecting Waitrose to come out with two adverts. I can only imagine how that conversation went "Well, our credibility is damaged anyway, we might as well go all out".
 

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