When putting together your portfolio you'll probably be faced with this decision: Do you quickly scamp your ideas or mock them up with some photography, illustration or Photoshopping?
Each have their pros and cons but overall it really doesn't matter. Create the portfolio you want to create. It all comes down to the ideas and almost no one will care how they are presented.
Many agencies have their own art workers who may be better than you. So you may not be hired for your Photoshopping skills. Therefore it's probably better to just grab your marker pens and scamp most things. But we've put together some reasons below to help you choose between scamping or mocking up work for your portfolio.
Reasons to mock up
- Looks pretty.
- Could make the idea more clear.
- Pieces with long copy will be easier to read.
- Some small agencies (without art workers) may expect their creatives to be able to produce the work themselves.
- Interesting production stories can be a good conversation starter, for example "How did you get that weird photo?"
- Shows off additional knowledge and skills such as layouts, typography, colour and so on.
Reasons to scamp
- Faster, cheaper and more efficient.
- Less visits to local printer.
- Constant corrections / improvements are easier to accommodate by re-drawing the scamp.
- Creative Directors can imagine it with perfect artwork, whereas photoshopping it might make it look too final and they won't be able to put their own spin on it.
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