Twitter Facebook Vimeo

To scamp or not to scamp?

1 min, 13 sec read
11:16 AM | 29 January 2014
by Jim Compton-hall
   •       •    Read later
Want your writing featured?

When putting together your portfolio you'll probably be faced with this decision: Do you quickly scamp your ideas or mock them up with some photography, illustration or Photoshopping?

Each have their pros and cons but overall it really doesn't matter. Create the portfolio you want to create. It all comes down to the ideas and almost no one will care how they are presented.

Many agencies have their own art workers who may be better than you. So you may not be hired for your Photoshopping skills. Therefore it's probably better to just grab your marker pens and scamp most things. But we've put together some reasons below to help you choose between scamping or mocking up work for your portfolio.

Reasons to mock up

  • Looks pretty.
  • Could make the idea more clear.
  • Pieces with long copy will be easier to read.
  • Some small agencies (without art workers) may expect their creatives to be able to produce the work themselves.
  • Interesting production stories can be a good conversation starter, for example "How did you get that weird photo?"
  • Shows off additional knowledge and skills such as layouts, typography, colour and so on.

Reasons to scamp

  • Faster, cheaper and more efficient.
  • Less visits to local printer.
  • Constant corrections / improvements are easier to accommodate by re-drawing the scamp.
  • Creative Directors can imagine it with perfect artwork, whereas photoshopping it might make it look too final and they won't be able to put their own spin on it.

Please log in or sign up before participating in the conversation.

More stories

  1. We live in difficult times

    Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.

  2. Where to find ideas

    Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.

  3. The career path that has no path

    Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.

  4. Google ReMind

    The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.

  5. 8 ways to smash your last year at university

    Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.

  6. Book Review: The Typography Idea Book by Steven Heller & Gail Anderson

    We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.