The rise and fall of movie poster design
What has happened to movie posters? Will Moir makes an impassioned plea for the poster designs of yesteryear.
This is for all you graphic designers out there. What's happened? Movie posters used to be something that were collectibles. People strived to have all the latest posters on their walls. The bright colours, intricate designs were a thing of beauty. Even for terrible movies like Flash Gordon (this is just my opinion, I'm sorry if you love the film), the poster was great!
Nowadays posters are the same, action movies are a dark intense photo of the main protagonist with most probably a lens flare and then dark bold writing. Each one the same. Then for comedies you have the main protagonist pulling a funny face on a white background with again, big, bold, boring, writing. Seriously what happened? Where's your sense of adventure, your risk taking. Granted it may be because back in the day the poster was what sold the movie whereas now it is all based on the trailer. But why not change that, lets get the focus back on the posters and the print. Make people want to buy your posters as well as the movie.
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