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The Long Sell

2 min, 39 sec read
14:51 PM | 6 February 2012

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I’ve seen the exact same ad at least 30 times this week – displayed to me, not according to my own volition. Google has implemented ads that follow you across each of its properties. If you add it up, I’ve spent at least 4 hours on pages where these ads were playing.

I’ve seen the exact same ad at least 30 times this week – displayed to me, not according to my own volition. Google has implemented ads that follow you across each of its properties. If you add it up, I’ve spent at least 4 hours on pages where these ads were playing. I want to talk about the possibilities of this new development, but first I have to bring you back a few decades.

Open a New York Times from the dawn of the 20th century and you’ll see ads for Arrow Shirts featuring handsome patrician men relaxing during various leisurely pursuits. The aspiration to a new lifestyle is the one element in advertising that has been continuously and consistently effective since advertising, as we know it today, has existed. It is this endurance and proven efficacy that has made “brand” synonymous with “lifestyle.”

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