Twitter Facebook Vimeo

The Long Sell

2 min, 39 sec read
14:51 PM | 6 February 2012

   •       •   
Become an FR Writer

I’ve seen the exact same ad at least 30 times this week – displayed to me, not according to my own volition. Google has implemented ads that follow you across each of its properties. If you add it up, I’ve spent at least 4 hours on pages where these ads were playing.

I’ve seen the exact same ad at least 30 times this week – displayed to me, not according to my own volition. Google has implemented ads that follow you across each of its properties. If you add it up, I’ve spent at least 4 hours on pages where these ads were playing. I want to talk about the possibilities of this new development, but first I have to bring you back a few decades.

Open a New York Times from the dawn of the 20th century and you’ll see ads for Arrow Shirts featuring handsome patrician men relaxing during various leisurely pursuits. The aspiration to a new lifestyle is the one element in advertising that has been continuously and consistently effective since advertising, as we know it today, has existed. It is this endurance and proven efficacy that has made “brand” synonymous with “lifestyle.”

More stories

  1. Publishing your first book with an unsolicited manuscript

    Want to publish your book but you don't have a solicited manuscript? We have listed the publishing houses that accept unsolicited manuscripts, organised by genre.

  2. How to be seen

    Graphic designer, Christine Johnson, shows us a different perspective to self-promotion with a pair of eye-catching wooden sunglasses she designed.

  3. Students response to gender inequality in Europe

    AdVenture is a competition in response to a brief for the European Women's Lobby and gender equality. Team Tortoise from Leeds College of Arts (UK) won the competition in 2017 with their campaign, 'What are you laughing at?'.

  4. Everything you need to know about studying creative digital arts

    Creative digital arts student, Rachael Rampat, delves into what to expect from studying the course.

  5. 5 red flags you’re burning out at work

    Work is a huge part of our lives, but you can’t let it take over. Look out for these five red flags and how to avoid and fix them.

  6. Creative developer’s cubic portfolio

    Alex Motzenbecker, a Creative Developer from New York neatly promotes his collection of work and skills.

×