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The LEGO ad break

30 sec read
10:39 AM | 10 February 2014
by Jim Compton-hall
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ITV aired the world's first ad break made entirely out of LEGO featuring The British Heart Foundation and BT, culminating in a funny, action-packed trailer for The LEGO Movie.


On Sunday night, ITV and Warner Bros. made a play to awaken the child inside every one of us during their 'Strictly Come Dancing But On Ice' programme. To do this, they ran an entire ad break made of LEGO.

The break featured LEGO versions of adverts for The British Heart Foundation, Confused.com, BT and Premier Inn, culminating in a funny, action-packed trailer for The LEGO Movie.

Well worth a watch if you like seeing tiny, yellow figures do what people usually do.

Credits

Client: Warner Bros.
Media agency: PHD
Content agency: Drum
Production: ITN Productions and Bricksports

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