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The importance of advertising in today’s society

2 min, 33 sec read
12:30 PM | 21 January 2015
by Imogen Allan
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Second year English Literature and French Language student Imogen Allan explores how advertising drives us as individuals and our society.

It is difficult, as a person who has grown up surrounded by advertisements in magazines, on television and on the internet, to discern where I begin and where advertising ends. I have began to ask the question lately: how many of my aspirations, feelings and ideas have sprung up truly from my own mind, and how many have been planted there by the images and words I have consumed throughout my life?

Advertising plays a crucial role in todays society, more than it ever has before. There is not just an importance placed on objects as products, but as yourself as a product. From applying to University when I wrote a personal statement that would ‘sell’ me as a person worthy of a place, to writing my CV, to creating a blog or changing my cover photo on Facebook - all of these things are a type of advertising used to advertise myself and they affect how others will see me.

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