Twitter Facebook Vimeo

The importance of advertising in today’s society

2 min, 33 sec read
12:30 PM | 21 January 2015
by Imogen Allan
   •       •   
Become an FR Writer

Second year English Literature and French Language student Imogen Allan explores how advertising drives us as individuals and our society.

It is difficult, as a person who has grown up surrounded by advertisements in magazines, on television and on the internet, to discern where I begin and where advertising ends. I have began to ask the question lately: how many of my aspirations, feelings and ideas have sprung up truly from my own mind, and how many have been planted there by the images and words I have consumed throughout my life?

Advertising plays a crucial role in todays society, more than it ever has before. There is not just an importance placed on objects as products, but as yourself as a product. From applying to University when I wrote a personal statement that would ‘sell’ me as a person worthy of a place, to writing my CV, to creating a blog or changing my cover photo on Facebook - all of these things are a type of advertising used to advertise myself and they affect how others will see me.

More stories

  1. The wug life of a linguist

    Linguistic Graduate, Valerie Tan, delves into what life is like as a linguist in and out of university.

  2. Let your voice ‘BeHeard’ with VocaliD

    Ad students created a campaign ‘BeHeard’ to help create unique vocal personas for mute people.

  3. Lazy CVs destroy job seekers’ chances of landing dream jobs

    Job seekers aren’t landing jobs because they don’t spend enough time on their CV.

  4. Distractions and focus part 2

    Donald Fogarty, FutureRising’s Co-Founder, finishes his advice on staying focused on your role in the creative industries to reach your potential.

  5. How to doodle online

    Creative company, HAWRAF, does all things creative and they have a quirky website to go with their ideas.

  6. Is journalistic objectivity possible in today’s society?

    Journalism graduate, Tijen Butler, debates whether journalistic objectivity is possible in the western news environment, with the 24-hour news cycle.

×