This is the Christmas ad that we've been waiting for. The John Lewis Christmas ad will make it's way onto our television screens tomorrow night during X-Factor. But you can see it now right here.
“The story evokes the excitement of a first Christmas and the importance of friendship and thoughtfulness.”
It's the tale of the poor bear who, having to hibernate every winter, has never seen Christmas. But this year, presumably because of a concious decision to buy all presents at John Lewis, the hare has an amazing idea.
The hand drawn animations are just lovely. Whilst other advertisers are chasing the John Lewis style of "For gifts you can't wait to give" from 2011, John Lewis have created something unique, stand out and just as sweet (perhaps more so) as any of it's predecessors.
It's leagues ahead of last year's disappointing Snowman advert but the message still isn't quite as deep and insightful as those ads from 2009 to 2011. My heart doesn't jump as the end line comes around. Overall I like it though. And the majority of the British public will love it.
Creative Directors: Aidan McClure and Laurent Simon
Executive Creative Director: Ben Priest
2D Animation: Premise Entertainment LLC
Production Company: Blinkink and Hornet
Directors: Elliot Dear and Yves Geleyn
Interview tips you need to know
A step-by-step guide for first-time interviewees, or regular job hunters who need to sharpen their interview skills.
Big and bold: Graphic designer creates CV with a twist
This graphic designer's reinvented CV and portfolio will make you rethink your own.
Donut trickery lands guy 10 job interviews
Lukas Yla set out to bag his dream tech job a little differently to how most of us would do it by sending tech giants a box of donuts.
Five quick job application tips to remember
Abed Lame, a sixth form college student at St. Charles, writes about his five top tips for students looking to get on the job ladder or looking to apply for apprenticeships.
When I’m A Dad
Tom Anders, an ex advertising student from the University of Lincoln won himself a D&AD Black Pencil in 2015, thanks to his heart warming entry 'When I'm A Dad'.
5 tips to help you cope with finding a placement
Matt Adams, an advertising student at Bournemouth University, shares his top tips for people looking for work placements.