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The Christmas tale you've been waiting for

1 min, 3 sec read
12:47 PM | 8 November 2013
by Jim Compton-hall
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This is the Christmas ad that we've been waiting for. The John Lewis Christmas ad will make it's way onto our television screens tomorrow night during X-Factor. But you can see it now right here.

“The story evokes the excitement of a first Christmas and the importance of friendship and thoughtfulness.”

It's the tale of the poor bear who, having to hibernate every winter, has never seen Christmas. But this year, presumably because of a concious decision to buy all presents at John Lewis, the hare has an amazing idea.

The hand drawn animations are just lovely. Whilst other advertisers are chasing the John Lewis style of "For gifts you can't wait to give" from 2011, John Lewis have created something unique, stand out and just as sweet (perhaps more so) as any of it's predecessors.

It's leagues ahead of last year's disappointing Snowman advert but the message still isn't quite as deep and insightful as those ads from 2009 to 2011. My heart doesn't jump as the end line comes around. Overall I like it though. And the majority of the British public will love it.

Credits

Agency: adam&eveDDB
Creative Directors: Aidan McClure and Laurent Simon
Executive Creative Director: Ben Priest
2D Animation: Premise Entertainment LLC
Production Company: Blinkink and Hornet
Directors: Elliot Dear and Yves Geleyn 

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