This is the Christmas ad that we've been waiting for. The John Lewis Christmas ad will make it's way onto our television screens tomorrow night during X-Factor. But you can see it now right here.
“The story evokes the excitement of a first Christmas and the importance of friendship and thoughtfulness.”
It's the tale of the poor bear who, having to hibernate every winter, has never seen Christmas. But this year, presumably because of a concious decision to buy all presents at John Lewis, the hare has an amazing idea.
The hand drawn animations are just lovely. Whilst other advertisers are chasing the John Lewis style of "For gifts you can't wait to give" from 2011, John Lewis have created something unique, stand out and just as sweet (perhaps more so) as any of it's predecessors.
It's leagues ahead of last year's disappointing Snowman advert but the message still isn't quite as deep and insightful as those ads from 2009 to 2011. My heart doesn't jump as the end line comes around. Overall I like it though. And the majority of the British public will love it.
Creative Directors: Aidan McClure and Laurent Simon
Executive Creative Director: Ben Priest
2D Animation: Premise Entertainment LLC
Production Company: Blinkink and Hornet
Directors: Elliot Dear and Yves Geleyn
FutureRising's playlist: Office Romance
For this week's playlist in our Spotify series, we're the soundtrack to help your love life at work with the 'Office Romance' playlist.
Artist Anna Lomax combines the bold and the beautiful
Anna Lomax, artist and designer combines weird and wonderful objects to complete her vision.
I am not a robot
The best way to prove you are 'Not a Robot' is to prove you are 'a Human' - that's the message these students want to send.
What makes a great cover letter?
Cover letters are vital in applications. It’s one of the first things employers see, so you must make yourself stand out. How can you do that?
How to stand out at your internship
You have finally been accepted for your dream internship, but how do you stand out from the crowd?
How can I put my CV onto one page?
Employers look for one page CVs so we have compiled top tips to help you easily shorten your CV.