Twitter Facebook Vimeo

Super Bowl XLVIII - The tail of two CarMax adverts

47 sec read
18:10 PM | 30 January 2014
by Jim Compton-hall
   •       •    Watch later
Become an FR Writer

We can imagine the scene at advertising agency Silver + Partners. The account guys relaxing, feet up. The CarMax Super Bowl advert is complete, everyone's happy and with a few weeks to spare. Suddenly a junior creative bursts into the room "Guys! We just found out that everyone LOVES puppies!". "What?!" replies the most senior account man. "We've got to capitalise on this!"

"Slow Clap" is CarMax's first Super Bowl advert since 2011 but only represents the human half of their efforts this year. Justified by the actual, real-life existence of something called the Puppy Bowl that really exists, CarMax have also produced a puppy version of their advert called "Slow Bark". It's a shot for shot remake, except with puppies instead of humans, that will run online.

Given the sarcastic connotations of a slow clap, the human advert seems a little insulting. Nevertheless there's some pretty funny parts and a cameo from Sean Astin.


Agency: Silver + Partners

Please log in or sign up before participating in the conversation.

More stories

  1. How can I put my CV onto one page?

    Employers look for one page CVs so we have compiled top tips to help you easily shorten your CV.

  2. FutureRising's Playlist: Friday Office Feeling

    For this week's playlist in our Spotify series, we're the soundtrack to your office fun with the 'Friday Office Feeling' playlist.

  3. Building music the Lego way

    Art Director, Brad Clymer, combines the beauty of music with the playful fun of Lego to create an in-store experience called Lego Song Builder.

  4. Minimalist portfolio packs a sweet treat

    Some portfolios go to extreme lengths to impress. Graphic Designer, Hayley Aroha, has raised the bar again.

  5. Siri recorder to help abuse victims

    The main issue that stops gender violence from reporting is fear. Miami Ad students Rodrigo Dominguez and Elena Hernandez want to stop this.

  6. Realities of post-university for an international student

    Recent graduate Bunga Runtunuwu reflects on the troubles international students may have after graduating of landing a job immediately.