Kia's Super Bowl offering continues the strong themes of "Uh...OK...", "What the hell?", and "OK, that's pretty funny" set out by previous Kia ads like Space Babies and the one with the dancing hamsters in a post-apocalyptic war zone.
Initially this ad seems to take itself to seriously. But then, in true Kia fashion, things get a little weird and the tagline ties a nice little bow around things making it a pretty decent ad overall. Kudos Kia.
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.