Kia's Super Bowl offering continues the strong themes of "Uh...OK...", "What the hell?", and "OK, that's pretty funny" set out by previous Kia ads like Space Babies and the one with the dancing hamsters in a post-apocalyptic war zone.
Initially this ad seems to take itself to seriously. But then, in true Kia fashion, things get a little weird and the tagline ties a nice little bow around things making it a pretty decent ad overall. Kudos Kia.