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Super Bowl XLVIII - Jaguar, It's good to be bad

29 sec read
14:53 PM | 21 January 2014
by Jim Compton-hall
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Britain's villains are reunite for Jaguar's first ever Super Bowl advert. Sir Ben Kingsley, Mark Strong and Tom Hiddleston star in the luxury car maker's adverts.

As part of the campaign Jaguar have also launched www.BritishVillains.com, a micro site dedicated to revealing the villainous side of the the Jaguar R Performance line-up. There's some great copy on there that will keep you reading to the end. Overall it's a very interesting way to promote a car and, let's face it, it's really cool.
 

 
 
 

Credits

Creative Agency: Spark44
Media Agency: Mindshare

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