Twitter Facebook Vimeo

Super Bowl XLVIII - Jaguar, It's good to be bad

29 sec read
14:53 PM | 21 January 2014
by Jim Compton-hall
   •       •    Watch later
Become an FR Writer

Britain's villains are reunite for Jaguar's first ever Super Bowl advert. Sir Ben Kingsley, Mark Strong and Tom Hiddleston star in the luxury car maker's adverts.

As part of the campaign Jaguar have also launched, a micro site dedicated to revealing the villainous side of the the Jaguar R Performance line-up. There's some great copy on there that will keep you reading to the end. Overall it's a very interesting way to promote a car and, let's face it, it's really cool.



Creative Agency: Spark44
Media Agency: Mindshare

Please log in or sign up before participating in the conversation.

More stories

  1. FutureRising's playlist: Office Romance

    For this week's playlist in our Spotify series, we're the soundtrack to help your love life at work with the 'Office Romance' playlist.

  2. Artist Anna Lomax combines the bold and the beautiful

    Anna Lomax, artist and designer combines weird and wonderful objects to complete her vision.

  3. I am not a robot

    The best way to prove you are 'Not a Robot' is to prove you are 'a Human' - that's the message these students want to send.

  4. What makes a great cover letter?

    Cover letters are vital in applications. It’s one of the first things employers see, so you must make yourself stand out. How can you do that?

  5. How to stand out at your internship

    You have finally been accepted for your dream internship, but how do you stand out from the crowd?

  6. How can I put my CV onto one page?

    Employers look for one page CVs so we have compiled top tips to help you easily shorten your CV.