Super Bowl XLVIII - Hollywood is in on the action
Sony, Fox, Disney, Lionsgate and Paramount have all bought ad time during the Super Bowl this year but for which films?
Given that some of the most shared ads of Super Bowl history have been film trailers (see "Fast Five", "Fast & Furious 6" and "Star Trek: Into Darkness"), it's no surprise that various film studios have all purchased ad time this year.
Transformers: Age of Extinction
The very first look at the new Transformers film will air during the big game. The 4th in the series must prove to audiences that the franchise is still worth investing their time/money with and achieve the very difficult task of attracting new audiences at the same time. This film will make or break the future of Transformers' Hollywood reign and so an all out marketing campaign seems understandable.
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