Twitter Facebook Vimeo

Super Bowl XLVIII - Hollywood is in on the action

1 min, 28 sec read
9:43 AM | 24 January 2014
by Jim Compton-hall
   •       •   
Become an FR Writer

Sony, Fox, Disney, Lionsgate and Paramount have all bought ad time during the Super Bowl this year but for which films?

 Given that some of the most shared ads of Super Bowl history have been film trailers (see "Fast Five", "Fast & Furious 6" and "Star Trek: Into Darkness"), it's no surprise that various film studios have all purchased ad time this year. 

Transformers: Age of Extinction

The very first look at the new Transformers film will air during the big game. The 4th in the series must prove to audiences that the franchise is still worth investing their time/money with and achieve the very difficult task of attracting new audiences at the same time. This film will make or break the future of Transformers' Hollywood reign and so an all out marketing campaign seems understandable.

More stories

  1. Let your voice ‘BeHeard’ with VocaliD

    Ad students created a campaign ‘BeHeard’ to help create unique vocal personas for mute people.

  2. Lazy CVs destroy job seekers’ chances of landing dream jobs

    Job seekers aren’t landing jobs because they don’t spend enough time on their CV.

  3. Distractions and focus part 2

    Donald Fogarty, FutureRising’s Co-Founder, finishes his advice on staying focused on your role in the creative industries to reach your potential.

  4. The wug life of a linguist

    Linguistic Graduate, Valerie Tan, delves into what life is like as a linguist in and out of university.

  5. How to doodle online

    Creative company, HAWRAF, does all things creative and they have a quirky website to go with their ideas.

  6. Is journalistic objectivity possible in today’s society?

    Journalism graduate, Tijen Butler, debates whether journalistic objectivity is possible in the western news environment, with the 24-hour news cycle.

×