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Super Bowl XLVIII - Hollywood is in on the action

1 min, 28 sec read
9:43 AM | 24 January 2014
by Jim Compton-hall
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 Given that some of the most shared ads of Super Bowl history have been film trailers (see "Fast Five", "Fast & Furious 6" and "Star Trek: Into Darkness"), it's no surprise that various film studios have all purchased ad time this year. 

Transformers: Age of Extinction

The very first look at the new Transformers film will air during the big game. The 4th in the series must prove to audiences that the franchise is still worth investing their time/money with and achieve the very difficult task of attracting new audiences at the same time. This film will make or break the future of Transformers' Hollywood reign and so an all out marketing campaign seems understandable.

The Amazing Spider-Man 2

There are already a few trailers out there for the second Andrew Garfield Spider-Man film but we're guessing that Sony will want to show us something new on game night.

The Expendables 3

Again, this will be the first film footage released for The Expendables 3 (which stars pretty much everyone). Expect high octane action and as many faces as they can fit on screen in 30 seconds.

Unconfirmed Disney-distributed film

Disney has bought advertising time but it's still not confirmed which film they will be promoting. Need For Speed (starring everyone's favourite drug addict, Jesse Pinkman) seems the likely choice since the film's cinematic release comes about a month after the Super Bowl. But Captain America: The Winter Soldier and Guardians of the Galaxy are other high profile choices that Disney could go with.

Possible Fox trailer

Given that the Super Bowl airs on the Fox network it would make sense for them to hoard a little advertising time for themselves. So we might be seeing a fancy new trailer for the star studded X-Men: Days of Future Past.

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