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Super Bowl XLVIII - GoDaddy cleans up it's act, kind of

47 sec read
12:45 PM | 23 January 2014
by Jim Compton-hall
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For the first time GoDaddy has decided not to go for a sleazy ad. The result? For first time GoDaddy has produced a half decent ad. There's still loads of half naked people but this time it's not a blatant objectification of woman so it's OK. In fact the only women in it are long-time GoDaddy spokeswoman Danica Patrick and the fully clothed, successful (or about to be at least) business entrepreneur who uses the GoDaddy service.

The "Get found. Get business." line at the end is pretty good and really gives audiences a reason to use GoDaddy. This is just one of two 30 second spots that GoDaddy will be airing on Game Day. The other is still unreleased (and will probably remain that way until the game).

Credits

Agency: Deutsch, New York
Associate Creative Directors: Rich Kolopeaua, James Cowie and Matt McKay
Chief Creative Officer: Kerry Keenan
Director of Integrated Production: Joe Calabrese
Senior Producer: Crissy Cicco

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