Twitter Facebook Vimeo

Super Bowl XLVIII - GoDaddy cleans up it's act, kind of

47 sec read
12:45 PM | 23 January 2014
by Jim Compton-hall
   •       •   
Become an FR Writer

For the first time GoDaddy has decided not to go for a sleazy ad. The result? For first time GoDaddy has produced a half decent ad.


For the first time GoDaddy has decided not to go for a sleazy ad. The result? For first time GoDaddy has produced a half decent ad. There's still loads of half naked people but this time it's not a blatant objectification of woman so it's OK. In fact the only women in it are long-time GoDaddy spokeswoman Danica Patrick and the fully clothed, successful (or about to be at least) business entrepreneur who uses the GoDaddy service.

The "Get found. Get business." line at the end is pretty good and really gives audiences a reason to use GoDaddy. This is just one of two 30 second spots that GoDaddy will be airing on Game Day. The other is still unreleased (and will probably remain that way until the game).

More stories

  1. The wug life of a linguist

    Linguistic Graduate, Valerie Tan, delves into what life is like as a linguist in and out of university.

  2. Let your voice ‘BeHeard’ with VocaliD

    Ad students created a campaign ‘BeHeard’ to help create unique vocal personas for mute people.

  3. Lazy CVs destroy job seekers’ chances of landing dream jobs

    Job seekers aren’t landing jobs because they don’t spend enough time on their CV.

  4. Distractions and focus part 2

    Donald Fogarty, FutureRising’s Co-Founder, finishes his advice on staying focused on your role in the creative industries to reach your potential.

  5. How to doodle online

    Creative company, HAWRAF, does all things creative and they have a quirky website to go with their ideas.

  6. Is journalistic objectivity possible in today’s society?

    Journalism graduate, Tijen Butler, debates whether journalistic objectivity is possible in the western news environment, with the 24-hour news cycle.

×