Audi began by teasing us with the above video. Is it some sort of weird, scary and vicious dog. Or maybe it's a metaphor for one of their weird, scary and vicious cars? To add further mystery, this is what Audi of America had said:
"Something unexpected is coming to this year's big game... and this time it's not a power outage."
Then they removed any suspense and mystery by releasing a second teaser (below) starring Sarah McLachLan. So some sort of weird, scary and vicious dog it is then. Unless we're being given the runaround by Audi.
Agency: Venables Bell & Partners
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