Twitter Facebook Vimeo

Super Bowl XLVIII - Audi, something scary is coming

31 sec read
9:48 AM | 27 January 2014
by Jim Compton-hall
   •       •    Watch later
Want your writing featured?

Audi began by teasing us with the above video. Is it some sort of weird, scary and vicious dog. Or maybe it's a metaphor for one of their weird, scary and vicious cars? To add further mystery, this is what Audi of America had said:

"Something unexpected is coming to this year's big game... and this time it's not a power outage."

Then they removed any suspense and mystery by releasing a second teaser (below) starring Sarah McLachLan. So some sort of weird, scary and vicious dog it is then. Unless we're being given the runaround by Audi.



Agency: Venables Bell & Partners

Please log in or sign up before participating in the conversation.

More stories

  1. We live in difficult times

    Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.

  2. Where to find ideas

    Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.

  3. The career path that has no path

    Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.

  4. Google ReMind

    The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.

  5. 8 ways to smash your last year at university

    Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.

  6. Book Review: The Typography Idea Book by Steven Heller & Gail Anderson

    We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.