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Super Bowl XLVIII - Are we being blackmailed?

35 sec read
13:07 PM | 31 January 2014
by Jim Compton-hall
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The teaser for M&Ms' Super Bowl advert has a "Watch or else" feel to it. What will happen to Yellow on game day? And do we even care?


Is this a "If we don't get so many thousand shares on game day then you can expect a finger through the door" kind of deal?

So far this is a little underwhelming, to the point that we're not sure we'd pay even a small ransom for the safe return of Yellow. But if past M&Ms' advertising is anything to go by then we could be in store for something pretty amusing.

Credits

Agency: BBDO, New York
Art Director: Jamie McCelland
Copywriter: Roberto Danino
Senior Art Director: Eduardo Petersen
Executive Creative Directors: Tim Bayne, Lauren Connolly
Account Director: Carrie Lipper
Senior Account Director: Susannah Keller
Account Manager: Tani Nelson
Account Executive: Alyce Regan
Production Company: Laika/House

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