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Super Bowl XLVIII - A dissappointing run from Coca-Cola

1 min, 11 sec read
13:36 PM | 29 January 2014
by Jim Compton-hall
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Coca-Cola has taken a local approach with their Super Bowl ad but it's not quite as magical as we would have hoped for.

Coca-Cola's story of a child who lets his team down, worries his parents, steals a ball, and becomes a runaway, almost getting run over twice, before finally being caught trespassing on Lambeau Field (Green Bay's stadium) has left us feeling a little cold.

It's not as inspirational or magical as Coca-Cola no doubt hoped it would be - the little emotion it could have had was ruined by the odd choice to have House of Pain as the soundtrack. In fact, it just seems kind of generic. Cover up the logo at the end and it could be an ad for literally any American brand.

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