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Super Bowl XLVIII - A dissappointing run from Coca-Cola

1 min, 11 sec read
13:36 PM | 29 January 2014
by Jim Compton-hall
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Coca-Cola's story of a child who lets his team down, worries his parents, steals a ball, and becomes a runaway, almost getting run over twice, before finally being caught trespassing on Lambeau Field (Green Bay's stadium) has left us feeling a little cold.

It's not as inspirational or magical as Coca-Cola no doubt hoped it would be - the little emotion it could have had was ruined by the odd choice to have House of Pain as the soundtrack. In fact, it just seems kind of generic. Cover up the logo at the end and it could be an ad for literally any American brand.

Anyone living in Green Bay will probably love it, given that it was shot there, Green Bay residents make up the cast, it features their stadium and stars Packer's groundskeeper Allan Johnson. It's a very local and very specific focus for the huge, international brand and as non-Green Bay residents, we're not entirely sure what to make of that.

On the plus side, if the ad reaches 10,000 shares, Coca-Cola will donate $50,000 to the Boys & Girls Clubs of America (who provide after school activities for young people).

The spot, entitled "Going All The Way", is the first of two Super Bowl ads from Coca-Cola. We're hoping the next one will be stronger. For a little more insight into this one, here's the behind-the-scenes video.

Credits

Agency: Wieden + Kennedy, Portland
Production company: RSA
Director: Jake Scott

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