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Stonewall demonstrates chain reaction of hatred #NoBystanders

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15:50 PM | 27 March 2014
by Jim Compton-hall
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In an effort to cut out the use of hateful words, Stonewall have released this advert which demonstrates a cycle of hatred. With this film, narrated by Sir Ian McKellen, Stonewall are inviting everyone to "join the No Bystanders movement and take a stand". They have also released an accompanying hashtag, #NoBystanders, and website.

"Abuse ruins people’s lives. We all have a responsibility to take a stand and put a stop to it."

Ruth Hunt, the acting chief executive of Stonewall, explained the motives behind the campaign. "This powerful film starkly shows how easily prejudice and bullying can escalate from playground teasing to grown-up violence. No one can afford to be a bystander to this bullying and that is why we are calling on people to make the pledge: hear it, stop it."

Previously focusing their efforts on Gay rights, Stonewall has expanded and now aim to eliminate bullying and discrimination of all kinds. Sir Ian McKellen (who helped set up the charity in 1989) said "Abuse ruins people’s lives. We all have a responsibility to take a stand and put a stop to it."

Credits

Agency: The Gate
Art Director: Simone Micheli
Copywriter: Robert DeCleyn
Production: Bare Films
Director: Joanna Bailey

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