Twitter Facebook Vimeo

Sony's QX100 captures the life in Northlandz

1 min, 4 sec read
9:51 AM | 21 March 2014
by Jim Compton-hall
   •       •   
Become an FR Writer

Sony took their QX100 lens to Northlandz to capture a life and energy that other cameras are just unable to achieve.  

Recently Sony visited Northlandz, an amazing model train wonderland, in order to promote their QX100 smart lens, a super high quality, wireless lens for your smartphone. You can place the lens anywhere and control the shot and take the photo from your phone. 

So what better way to promote this than showing a photographer grab amazing shots that would just be impossible to get at with a regular camera? Enter Northlandz, a huge, 52,000 square feet model utopia created by Bruce Zaccagino in New Jersey.

Northlandz attracts thousands of visitors and is sometimes referred to as a wonder of the world. Sony's QX100 managed to capture the life and energy of Northlandz in a way that other photographers and cameras haven't been able to do. What a great way to promote a smart lens?

More stories

  1. Failures wanted

    Course leader behind The Watford Creative Ad School, Tony Cullingham, explains why it's okay to fail at your GCSE's and how your adventure is just beginning.

  2. The Male Copywriter

    A proud nominee of the 2017 Webby Awards and a cult sensation in the creative realm, Lawson Clarke, aka the Male Copywriter, announced his freelancer status with a tongue-in-cheek domain name and an unconventional portfolio site.

  3. What is modern PR?

    Technology and media breakthroughs are forever rewriting the public relations rule book, Valerie Tan, explores what modern PR is today.

  4. Drama at university, is it worth an applause?

    Drama student Azan Ahmed answers the popular question. Is it worth studying drama at university?

  5. 10 ways to ace your Skype interview

    Do you have a Skype interview coming up? Pamela Dollesin has you covered with 10 tips to prepare for any Skype interview.

  6. Single life as a creative: get over the break up

    Have you been through the tragedy that is a creative team break up? We have the tips you need if you're in need of a new creative partner.

×