So here's the new 'Colour like no other' advert. Only it's not. The new Sony TV ad, 'Volcano', is basically a carbon copy of their famous 'Balls' advert, except with petals instead of balls (8 million petals to be precise).
That in itself makes it a really nice ad. I'm just not sure it works as well as it could. It seems like there was a conscious decision to copy 'Balls', to replicate the success of that. I understand the urge, but what they've created is another "Colour like no other" execution. Unfortunately that is not the message of this advert. Does it work to portray detail? I guess. But not nearly as well as Samsung's "Life in Every Pixel".
Don't get me wrong. This is a good ad. But by trying to copy 'Balls', they've limited themselves to something with less impact and less relevance to the message.
Behind the scenes
Agency: McCaan London
Creatives: Arman Naji, Michael Thomason and Javier Gomez
Executive Creative Directors: Rob Doubal and Laurence Thomson
Accounts: Pip Shepherd and Sam Khaneka
FutureRising's playlist: Office Romance
For this week's playlist in our Spotify series, we're the soundtrack to help your love life at work with the 'Office Romance' playlist.
Artist Anna Lomax combines the bold and the beautiful
Anna Lomax, artist and designer combines weird and wonderful objects to complete her vision.
I am not a robot
The best way to prove you are 'Not a Robot' is to prove you are 'a Human' - that's the message these students want to send.
What makes a great cover letter?
Cover letters are vital in applications. It’s one of the first things employers see, so you must make yourself stand out. How can you do that?
How to stand out at your internship
You have finally been accepted for your dream internship, but how do you stand out from the crowd?
How can I put my CV onto one page?
Employers look for one page CVs so we have compiled top tips to help you easily shorten your CV.