Sony gets less ballsy
Here's the new 'Colour like no other' advert. Sony unleashed eight million petals to promote it's new 4K TV, however does the ad seem familiar to you?
So here's the new 'Colour like no other' advert. Only it's not. The new Sony TV ad, 'Volcano', is basically a carbon copy of their famous 'Balls' advert, except with petals instead of balls (8 million petals to be precise).
That in itself makes it a really nice ad. I'm just not sure it works as well as it could. It seems like there was a conscious decision to copy 'Balls', to replicate the success of that. I understand the urge, but what they've created is another "Colour like no other" execution. Unfortunately that is not the message of this advert. Does it work to portray detail? I guess. But not nearly as well as Samsung's "Life in Every Pixel".
Not a member? You're missing out.
Join our careers network of students, teachers and
professionals to get your daily dose of advice.
Course leader behind The Watford Creative Ad School, Tony Cullingham, explains why it's okay to fail at your GCSE's and how your adventure is just beginning.
The Male Copywriter
A proud nominee of the 2017 Webby Awards and a cult sensation in the creative realm, Lawson Clarke, aka the Male Copywriter, announced his freelancer status with a tongue-in-cheek domain name and an unconventional portfolio site.
What is modern PR?
Technology and media breakthroughs are forever rewriting the public relations rule book, Valerie Tan, explores what modern PR is today.
Drama at university, is it worth an applause?
Drama student Azan Ahmed answers the popular question. Is it worth studying drama at university?
10 ways to ace your Skype interview
Do you have a Skype interview coming up? Pamela Dollesin has you covered with 10 tips to prepare for any Skype interview.
Single life as a creative: get over the break up
Have you been through the tragedy that is a creative team break up? We have the tips you need if you're in need of a new creative partner.