So here's the new 'Colour like no other' advert. Only it's not. The new Sony TV ad, 'Volcano', is basically a carbon copy of their famous 'Balls' advert, except with petals instead of balls (8 million petals to be precise).
That in itself makes it a really nice ad. I'm just not sure it works as well as it could. It seems like there was a conscious decision to copy 'Balls', to replicate the success of that. I understand the urge, but what they've created is another "Colour like no other" execution. Unfortunately that is not the message of this advert. Does it work to portray detail? I guess. But not nearly as well as Samsung's "Life in Every Pixel".
Don't get me wrong. This is a good ad. But by trying to copy 'Balls', they've limited themselves to something with less impact and less relevance to the message.
Behind the scenes
Agency: McCaan London
Creatives: Arman Naji, Michael Thomason and Javier Gomez
Executive Creative Directors: Rob Doubal and Laurence Thomson
Accounts: Pip Shepherd and Sam Khaneka
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