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Sony gets less ballsy

53 sec read
10:53 AM | 8 November 2013
by Jim Compton-hall
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So here's the new 'Colour like no other' advert. Only it's not. The new Sony TV ad, 'Volcano', is basically a carbon copy of their famous 'Balls' advert, except with petals instead of balls (8 million petals to be precise).
 
That in itself makes it a really nice ad. I'm just not sure it works as well as it could. It seems like there was a conscious decision to copy 'Balls', to replicate the success of that. I understand the urge, but what they've created is another "Colour like no other" execution. Unfortunately that is not the message of this advert. Does it work to portray detail? I guess. But not nearly as well as
Samsung's "Life in Every Pixel".

Don't get me wrong. This is a good ad. But by trying to copy 'Balls', they've limited themselves to something with less impact and less relevance to the message.

Behind the scenes
 

Credits

Agency: McCaan London
Creatives: Arman Naji, Michael Thomason and Javier Gomez
Executive Creative Directors: Rob Doubal and Laurence Thomson
Accounts: Pip Shepherd and Sam Khaneka

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