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Sony gets less ballsy

53 sec read
10:53 AM | 8 November 2013
by Jim Compton-hall
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Here's the new 'Colour like no other' advert. Sony unleashed eight million petals to promote it's new 4K TV, however does the ad seem familiar to you?

So here's the new 'Colour like no other' advert. Only it's not. The new Sony TV ad, 'Volcano', is basically a carbon copy of their famous 'Balls' advert, except with petals instead of balls (8 million petals to be precise).
 
That in itself makes it a really nice ad. I'm just not sure it works as well as it could. It seems like there was a conscious decision to copy 'Balls', to replicate the success of that. I understand the urge, but what they've created is another "Colour like no other" execution. Unfortunately that is not the message of this advert. Does it work to portray detail? I guess. But not nearly as well as
Samsung's "Life in Every Pixel".

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