So here's the new 'Colour like no other' advert. Only it's not. The new Sony TV ad, 'Volcano', is basically a carbon copy of their famous 'Balls' advert, except with petals instead of balls (8 million petals to be precise).
That in itself makes it a really nice ad. I'm just not sure it works as well as it could. It seems like there was a conscious decision to copy 'Balls', to replicate the success of that. I understand the urge, but what they've created is another "Colour like no other" execution. Unfortunately that is not the message of this advert. Does it work to portray detail? I guess. But not nearly as well as Samsung's "Life in Every Pixel".
Don't get me wrong. This is a good ad. But by trying to copy 'Balls', they've limited themselves to something with less impact and less relevance to the message.
Behind the scenes
Agency: McCaan London
Creatives: Arman Naji, Michael Thomason and Javier Gomez
Executive Creative Directors: Rob Doubal and Laurence Thomson
Accounts: Pip Shepherd and Sam Khaneka
The evolution of creativity
Dipika Rangasami explores the meaning behind being creative and how the term previously reserved for specialist creators is todays hottest word in every industry.
We’ve all been there
Beatrice Withers Green explains why it's okay to not know what career you will have after graduating from university.
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.