Twitter Facebook Vimeo

Skittles get a little weird with new cloud advertising campaign

51 sec read
10:35 AM | 24 March 2014
by Jim Compton-hall
   •       •    Watch later
Want your writing featured?

Skittles keep up their quest for weirdness with their latest advert about a cloud that rains skittles. Seemingly the last six years of skittles adverts, and this ad is no different, have all been desperately trying to recreate the flash-in-the-pan excellence of Touch the Rainbow.

Freddy the cloud still isn’t in the same league as a guy who turns everything he touches into Skittles but it’s really enjoyable, The Vet and Groomer ads (below) are equally as good, we just wish real life offered the same sweety possibilities.

Whatever you think of Skittle’s recent advertising, you can’t deny that they’ve built themselves a position of weird, funny silliness and their ads really stand out against other sweet brands. And that's despite silliness being a fiercely contested position in the confectionery market (see adverts for M&Ms, Rowntree’s, Natural Confectionery Co., Wine Gums, etc).



Credits

Agency: DDB Chicago
Creative directors: Wayne Robinson, Matt Collier
Executive Creative Director: Mark Gross
Director: Chris Palmer
Production company: Gorgeous
Post-production: The Mill

Please log in or sign up before participating in the conversation.

More stories

  1. Donut trickery lands guy 10 job interviews

    Lukas Yla set out to bag his dream tech job a little differently to how most of us would do it by sending tech giants a box of donuts.

  2. Five quick job application tips to remember

    Abed Lame, a sixth form college student at St. Charles, writes about his five top tips for students looking to get on the job ladder or looking to apply for apprenticeships.

  3. When I’m A Dad

    Tom Anders, an ex advertising student from the University of Lincoln won himself a D&AD Black Pencil in 2015, thanks to his heart warming entry 'When I'm A Dad'.

  4. 5 tips to help you cope with finding a placement

    Matt Adams, an advertising student at Bournemouth University, shares his top tips for people looking for work placements.

  5. We Wish you a Merry Critmas

    #MerryCritmas: Save A Turkey, Roast a Creative. This Christmas professionals in the advertising industry are giving the gift of a portfolio crit to all those in needs.

  6. Top tips from creative industry masters

    We've collected some of wisest words from creative industry professionals. We asked them one question, 'What is the one thing young people should know before getting a job in the creative industries?'

×