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Should you have a creative partner?

2 min, 11 sec read
16:47 PM | 23 January 2014
by Jim Compton-hall
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Although still a staple of the advertising world, creative teams are not necessary and those that exist don't have to be the standard art director/copywriter duo. Whether or not you want to brave the advertising world as a pair or go it alone is pretty much up to you. We've put together some pros and cons below to help you decide which way to go.

If you have any questions about teaming up, send them over to and we'll be happy to answer them.

Teaming up

Two heads are better than one. The main argument for teaming up is that you will supposedly do better work together than apart. Two idea generators, two sources of knowledge,  two skillsets, etc, in theory makes for better, faster work than just one of each. I say in theory because it's dependent on how well you work with others and how well the two of you compliment each other. But assuming you work well together, a partner will give you someone to bounce ideas off, discover other ways to look at the world and access to skills you might not have.

The other element of teaming up is that you can go into any job, anywhere in the world and you already have a friend. Already someone with whom to spend your working days having fun and cracking wise.

In terms of traditional art director and copywriter roles at all those big traditional agencies, there are probably more opportunities for teams.

Going solo

Too many cooks spoil the broth. Whilst working in a team can produce faster results, it can also be much slower. Lots of discussion of ideas can prevent you from just getting on with it. You may also be forced to make compromises. So if you like to be in control then you'll probably find it easier to work alone. Without a partner you'll be able to create your own book and make your own career decisions without being questioned.

Although many agencies still prefer teams, more and more are open to solo creative as they can team them up within the agency. Especially since smaller agencies now will hire specialists for specific projects. So rather than just assigning an art director/copywriter team to a project, they can create a team, tailor made for the project, out of a pool of creatives that may include art directors, copywriters, illustrators, web developers, animators, engineers, app developers, etc.

There may be less traditional roles available but you'll find that by yourself you'll be a lot less restricted with the type of roles you can apply for.

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