Should you have a creative partner?
Don't know whether you should find a partner or not? We've put together some pros and cons of teaming up to help you decide which way to go.
Although still a staple of the advertising world, creative teams are not necessary and those that exist don't have to be the standard art director/copywriter duo. Whether or not you want to brave the advertising world as a pair or go it alone is pretty much up to you. We've put together some pros and cons below to help you decide which way to go.
If you have any questions about teaming up, send them over to email@example.com and we'll be happy to answer them.
Two heads are better than one. The main argument for teaming up is that you will supposedly do better work together than apart. Two idea generators, two sources of knowledge, two skillsets, etc, in theory makes for better, faster work than just one of each. I say in theory because it's dependent on how well you work with others and how well the two of you compliment each other. But assuming you work well together, a partner will give you someone to bounce ideas off, discover other ways to look at the world and access to skills you might not have.
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