Should advertising have boundaries?
Justice James on the topic of shockvertising and Northern Ireland's DoE advert. Does it cross the line?
Advertising is meant to push the envelope. As long as the message gets through to the audience, some would argue that the means are immaterial. Despite this, some feel that the end doesn't always justify the means.
Earlier this year, the Department of the Environment (DoE) in Northern Ireland released an advert to encourage safer driving. The “means” in this case involved showing children being crushed by a rolling vehicle. The advert was accompanied by statistics stating that “a classroom of our children” have been killed by speeding in the last 14 years.
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