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Sharing Happiness

3 min, 5 sec read
15:16 PM | 14 July 2013

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The power behinds Coca-Cola's branding through history and how a recent campaign, Small World, brought together India and Pakistan.

I have always been a fan of Coca-Cola as a brand. It has such a strong brand identity and it's been so successfully communicated to consumers over the years that it has achieved top-of-mind awareness. There are many Coca-Cola and Pepsi blind tests out on the internet that shows there is not much difference between the tastes of the two drinks. Essentially, if you strip Coca-Cola off its brand, it is just another type of fizzy drink. If you show them the brands, however, most people will grab the Coca-Cola bottle. This is the power of branding.

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