Twitter Facebook Vimeo

Save the Children brings civil war to Britain

1 min, 13 sec read
15:36 PM | 10 March 2014
by Jim Compton-hall
   •       •    Watch later
Become an FR Writer

Two weeks ago we wrote about an advert from Save the Children that shows a real birth scene in order to raise awareness of the need for trained midwives. The charity are clearly on an all out offensive as they’ve also just released this advert. Another powerful film that brings international problems right to our doorstep.

The execution shows a young, British girl who’s part of a family life that we all recognise from our own experiences. But we begin to see what happens to this girl, in just one second a day, when Britain plunges into a civil war much like the one happening in Syria currently. The video seeks out our empathy, making the devastating situation far more real for us.

“This is what war does to children”

Without this video, the following facts may go over our heads but after watching it they feel like a smack in the face, a punch to the lungs and a shock to the heart. Syria’s civil war has “cost the lives of more than 11,000 children and turned more than 1 million into refugees. It has subjected them to trauma, indiscriminate shelling and even torture”. You can find out more and how you can help on Save the Children's website.

The YouTube video received over 20 million views in just four days and some are already expecting it to pick up a few awards.

 

Credits

Agency: Don't Panic
Director: Martin Stirling
Production Company: Unit 9

Please log in or sign up before participating in the conversation.

More stories

  1. FutureRising's playlist: Office Romance

    For this week's playlist in our Spotify series, we're the soundtrack to help your love life at work with the 'Office Romance' playlist.

  2. Artist Anna Lomax combines the bold and the beautiful

    Anna Lomax, artist and designer combines weird and wonderful objects to complete her vision.

  3. I am not a robot

    The best way to prove you are 'Not a Robot' is to prove you are 'a Human' - that's the message these students want to send.

  4. What makes a great cover letter?

    Cover letters are vital in applications. It’s one of the first things employers see, so you must make yourself stand out. How can you do that?

  5. How to stand out at your internship

    You have finally been accepted for your dream internship, but how do you stand out from the crowd?

  6. How can I put my CV onto one page?

    Employers look for one page CVs so we have compiled top tips to help you easily shorten your CV.

×