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Save the Children brings civil war to Britain

1 min, 13 sec read
15:36 PM | 10 March 2014
by Jim Compton-hall
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Two weeks ago we wrote about an advert from Save the Children that shows a real birth scene in order to raise awareness of the need for trained midwives. The charity are clearly on an all out offensive as they’ve also just released this advert. Another powerful film that brings international problems right to our doorstep.

The execution shows a young, British girl who’s part of a family life that we all recognise from our own experiences. But we begin to see what happens to this girl, in just one second a day, when Britain plunges into a civil war much like the one happening in Syria currently. The video seeks out our empathy, making the devastating situation far more real for us.

“This is what war does to children”

Without this video, the following facts may go over our heads but after watching it they feel like a smack in the face, a punch to the lungs and a shock to the heart. Syria’s civil war has “cost the lives of more than 11,000 children and turned more than 1 million into refugees. It has subjected them to trauma, indiscriminate shelling and even torture”. You can find out more and how you can help on Save the Children's website.

The YouTube video received over 20 million views in just four days and some are already expecting it to pick up a few awards.

 

Credits

Agency: Don't Panic
Director: Martin Stirling
Production Company: Unit 9

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