Twitter Facebook Vimeo

Save the Childen to show first real birth in British advertising

38 sec read
0:00 AM | 28 February 2014
by Jim Compton-hall
   •       •    Watch later
Want your writing featured?

Save the Children tonight (during the 10 o'clock ITV news) will launch an advert featuring real footage of a woman giving birth. The filmed was captured last year at the Maternal Waiting Home at the Peters Town Clinic in Liberia.

The distressing ad raises attention to the fact that one million children die the day they are born and that having a trained midwife around can make a huge difference. Mat Goff, managing director at adam&eveDDB, said "This is a shocking piece of communication, and it is deliberately designed to make an impact".



Creative Agency: adam&eveDDB
Executive Creative Directors: Ben Priest, Emer Stamp, Ben Tollett
Planner: Sarah Carter
Media Agency: JAA
Media Planner: Nick Smith
Production Company: The Source
Director: Jonathan Hyams (Save the Children)

Please log in or sign up before participating in the conversation.

More stories

  1. The evolution of creativity

    Dipika Rangasami explores the meaning behind being creative and how the term previously reserved for specialist creators is todays hottest word in every industry.

  2. We’ve all been there

    Beatrice Withers Green explains why it's okay to not know what career you will have after graduating from university.

  3. We live in difficult times

    Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.

  4. Where to find ideas

    Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.

  5. The career path that has no path

    Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.

  6. Google ReMind

    The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.