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Review - Hegarty On Advertising

52 sec read
13:26 PM | 15 May 2013

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Become an FR Writer

First impressions

An in depth account of the advertising world but not too overbearing to put you off delving in. 

What I liked

This book offers some of the best advice to do with the advertising sector. The layout is enticing and welcomes the reader rather than putting you off with lengthy paragraphs and never ending chapters. With this book you won’t feel short changed. Not only is it a good read, it also comes with a handful of visuals.

What I didn't like

This is less to do with the content and more to do with the size of the book; it is just impractical. It’s chunky and the width of the book is a staggering 17.3cm wide! So if you’re going to buy this book, maybe invest in a book bag too.

Favourite quote

"Without a passion for what you’re producing you may well be able to manage a business, but you’ll never inspire greatness."  

Next time

The Idea Writers (Copywriting in a New Media and Marketing Era) by Teressa Iezzi.

 

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