An in depth account of the advertising world but not too overbearing to put you off delving in.
What I liked
This book offers some of the best advice to do with the advertising sector. The layout is enticing and welcomes the reader rather than putting you off with lengthy paragraphs and never ending chapters. With this book you won’t feel short changed. Not only is it a good read, it also comes with a handful of visuals.
What I didn't like
This is less to do with the content and more to do with the size of the book; it is just impractical. It’s chunky and the width of the book is a staggering 17.3cm wide! So if you’re going to buy this book, maybe invest in a book bag too.
"Without a passion for what you’re producing you may well be able to manage a business, but you’ll never inspire greatness."
The Idea Writers
(Copywriting in a New Media and Marketing Era) by Teressa Iezzi.
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.