Twitter Facebook Vimeo

Pretty much the Super Bowl of advertising

1 min, 43 sec read
11:09 AM | 23 January 2014
by Jim Compton-hall
   •       •    Watch later
Want your writing featured?

Not long left until Super Bowl XLVIII (Sunday 2nd February) and we couldn't be more excited. Not because we're American Football fans, because of the adverts. After all, the Super Bowl is pretty much the Super Bowl of advertising.

This is the advertising event of the year so get ready to see some of the best advertising that 2014 will produce, or at least the most expensive. At an average of $4 million (roughly £2.5 million) for 30 seconds, this makes the X Factor's £200,000 slots seem like a frugal investment.

We'll be posting ads as they're released so make sure you keep an eye on our Super Bowl feed (you might want to bookmark it). So far these are the brands to watch:

 

Budweiser

No doubt there will be a lot of Budweiser advertising. Last year saw two ads for Bud Light, one for Budweiser Black Crown and the beautiful Clydesdale ad for Budweiser. Bud Light ads are being handled by BBDO.

 

Coca-Cola

Last years Coke ad was a bit of a disaster but they've produced some pretty awesome work in the past (like the polar bears who reacted live to the game in 2012) so fingers crossed. It's not yet clear which agency will be handling the Coke work this year or what it will look like. All we know is that it will "be all about celebrating 'American society' and Coca-Cola's role within it" (according to Jonathan Mildenhall, VP for global advertising strategy).

 

Lynx (Axe)

As always, BBH London will be creating something cool for Lynx. Last year they used the Super Bowl to launch their Apollo range with the brilliant "Nothing beats an astronaut" ad.

 

Oreo

It hasn't been confirmed whether or not Oreo have bought ad space this year but as they proved last year, it's not exactly necessary. It is widely thought that Oreo stole the show last year with their blackout advert, a reaction to the lights going off in the stadium, and it cost them next to nothing. Keep your eyes peeled for more advertising like this on the 2nd.

Please log in or sign up before participating in the conversation.

More stories

  1. Donut trickery lands guy 10 job interviews

    Lukas Yla set out to bag his dream tech job a little differently to how most of us would do it by sending tech giants a box of donuts.

  2. Five quick job application tips to remember

    Abed Lame, a sixth form college student at St. Charles, writes about his five top tips for students looking to get on the job ladder or looking to apply for apprenticeships.

  3. When I’m A Dad

    Tom Anders, an ex advertising student from the University of Lincoln won himself a D&AD Black Pencil in 2015, thanks to his heart warming entry 'When I'm A Dad'.

  4. 5 tips to help you cope with finding a placement

    Matt Adams, an advertising student at Bournemouth University, shares his top tips for people looking for work placements.

  5. We Wish you a Merry Critmas

    #MerryCritmas: Save A Turkey, Roast a Creative. This Christmas professionals in the advertising industry are giving the gift of a portfolio crit to all those in needs.

  6. Top tips from creative industry masters

    We've collected some of wisest words from creative industry professionals. We asked them one question, 'What is the one thing young people should know before getting a job in the creative industries?'

×