Tigers, aliens and robots were unleashed on unsuspecting Londoners by Pepsi MAX. Using an innovative bus stop set up, Pepsi MAX surprised and amused commuters on New Oxford Street all in the name of being unbelievable.
The best part seems to be when Londoners started engaging with the interactive advertising. You can see one guy running away from a tiger whilst being recorded by his girlfriend, a great way to keep people entertained as they wait for the bus.
Agency: AMV BBDO
Creatives: Gary Lathwell, Richard Peretti
Creative Directors: Colin Jones, Phil Martin
Planner: Peter Zezulka
Media Agency: OMD UK
Media Planners: Isobel Dracup, Maia Weil-Obadia
Production Company: Grand Visual
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