Tigers, aliens and robots were unleashed on unsuspecting Londoners by Pepsi MAX. Using an innovative bus stop set up, Pepsi MAX surprised and amused commuters on New Oxford Street all in the name of being unbelievable.
The best part seems to be when Londoners started engaging with the interactive advertising. You can see one guy running away from a tiger whilst being recorded by his girlfriend, a great way to keep people entertained as they wait for the bus.
Agency: AMV BBDO
Creatives: Gary Lathwell, Richard Peretti
Creative Directors: Colin Jones, Phil Martin
Planner: Peter Zezulka
Media Agency: OMD UK
Media Planners: Isobel Dracup, Maia Weil-Obadia
Production Company: Grand Visual
We live in difficult times
Tony Cullingham explains that in these competitive times if you want to land a job in creative advertising, you and your portfolio need to shine through.
Where to find ideas
Ricky Richards talks about coming up with ideas in this age of distraction and gives you the clues to finding those unique ideas.
The career path that has no path
Creative Director, Jeremy Garner, explores the exciting opportunity surrounding careers in the ever changing creative industries.
The rate of people being diagnosed with alzheimer’s is growing rapidly, with now 1 in 3 seniors dying of this incurable disease. Students from Miami Ad School has an idea to raise awareness.
8 ways to smash your last year at university
Csilla Kulcsar, ex graduate of Middlesex University writes about 8 tips for smashing your last year at university.
Book Review: The Typography Idea Book by Steven Heller & Gail Anderson
We review Stephen Heller & Gail Anderson's collaborative effort, The Typography Idea Book. A must for anyone interested in typography, art direction, and graphic design.