Twitter Facebook Vimeo

Paula Radcliffe: A Lesson in Crisis Management

2 min, 4 sec read
14:30 PM | 12 October 2015
by Sian Bayley
   •       •   
Become an FR Writer

Sian Bayley, English Literature student at Oxford University, considers the PR strategies used to combat the recent allegations made against Paula Radcliffe.

The recent S​unday Times investigation into suspicious athlete blood samples made headlines for allegedly including a British household name. Combined with MP Jesse Norman’s remark that appeared to raise suspicions about a prominent British marathon runner, Paula Radcliffe was advised to go to the media to defend herself and clear her name before being explicitly outed in a situation the PR world refers to as ‘crisis management’.

Crisis management is defined as “the process by which a business or other organisation deals with a sudden emergency situation”, in this case, the suggestion that Paula Radcliffe had suspicious blood samples that may lead to investigations about doping. In order to prevent headlines explicitly accusing her and tarnishing her reputation,  Paula Radcliffe’s PR team set to work to release a personal and detailed statement with the intention to prove her innocence.

More stories

  1. Publishing your first book with an unsolicited manuscript

    Want to publish your book but you don't have a solicited manuscript? We have listed the publishing houses that accept unsolicited manuscripts, organised by genre.

  2. How to be seen

    Graphic designer, Christine Johnson, shows us a different perspective to self-promotion with a pair of eye-catching wooden sunglasses she designed.

  3. Students response to gender inequality in Europe

    AdVenture is a competition in response to a brief for the European Women's Lobby and gender equality. Team Tortoise from Leeds College of Arts (UK) won the competition in 2017 with their campaign, 'What are you laughing at?'.

  4. Everything you need to know about studying creative digital arts

    Creative digital arts student, Rachael Rampat, delves into what to expect from studying the course.

  5. 5 red flags you’re burning out at work

    Work is a huge part of our lives, but you can’t let it take over. Look out for these five red flags and how to avoid and fix them.

  6. Creative developer’s cubic portfolio

    Alex Motzenbecker, a Creative Developer from New York neatly promotes his collection of work and skills.

×