Twitter Facebook Vimeo

Oliver Twist meets smart technology

1 min, 11 sec read
10:28 AM | 28 October 2013
by Jim Compton-hall
   •       •   
Become an FR Writer

"The Developer" is the story of a rich man who enters the slums with all his smart gear as the children watch in suspicion.

Apparently it's Samsung month here at Futurerising (you may have seen our articles on their recent curved TV advert and their life insurance piece). But unlike the other two, I wasn't so quick to praise this ad from Samsung.

My initial thoughts were; OK, so some rich dickhead (turns out to be a footballer, go figure) is going round demolishing warm and protective shelters that these poor children probably rely on, putting them in danger of flying rubble at the same time. And if that wasn't enough, he cruelly blasts a football at an innocent family of pigeons. Set in what looks like a post-apocalyptic city (who knows how Messi survived the apocalypse), or possibly present day Detroit, Samsung is presented as a bit of a villian, especially as the kids are singing an anti-consumerism song.

More stories

  1. The behavioural shift: 3 key challenges for branding

    Diana Dobrin, a recent UCL graduate explores the behavioural economics that brands use to capture people minds and buying habits.

  2. The Little White Lies Guide to Making Your Own Movie in 39 Steps

    We take a look at Matthew Thrift’s guide to making your own movie using tools you already have in just 39 steps.

  3. Creating a CV the Disney way

    Are you a Disney fan? Check out the CVs of your beloved characters including Ariel, Cinderella and Beast.

  4. Working in Qatar compared to England

    Azan Ahmed, who has worked in both England and Qatar, shares some difference between the day-to-day life and work culture.

  5. Failures wanted

    Course leader behind The Watford Creative Ad School, Tony Cullingham, explains why it's okay to fail at your GCSE's and how your adventure is just beginning.

  6. The Male Copywriter

    A proud nominee of the 2017 Webby Awards and a cult sensation in the creative realm, Lawson Clarke, aka the Male Copywriter, announced his freelancer status with a tongue-in-cheek domain name and an unconventional portfolio site.

×